The changing role of a video-on-demand service in the strategies of public service media: A production study of Danish TV 2 Play and its impact on the production culture of the schedulers, 2016–2022
This article highlights and discusses the main findings from three different media production studies (2016, 2019, and 2022) investigating the changing production culture of the schedulers in public service media. The inclusion of a broadcaster video-on-demand (BVoD) service in the broadcaster'...
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| Format: | Article |
| Language: | English |
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Sciendo
2023-08-01
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| Series: | Nordicom Review |
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| Online Access: | https://doi.org/10.2478/nor-2023-0013 |
| _version_ | 1797354345093660672 |
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| author | Bruun Hanne |
| author_facet | Bruun Hanne |
| author_sort | Bruun Hanne |
| collection | DOAJ |
| description | This article highlights and discusses the main findings from three different media production studies (2016, 2019, and 2022) investigating the changing production culture of the schedulers in public service media. The inclusion of a broadcaster video-on-demand (BVoD) service in the broadcaster's portfolio affected the production culture. First, the article argues that profound changes happened to the organisational framing of the BVoD service's status and its impact on the production practices. Second, the article shows the BVoD service's impact on the content priorities among the schedulers at TV 2 in Denmark and third, how the public service branding of TV 2 became more explicit in the production culture. However, across these three points of impact and the shifts in the strategic focus at TV 2, the business model at TV 2 and its interplay with the public service obligations runs as an undercurrent. |
| first_indexed | 2024-03-08T13:48:06Z |
| format | Article |
| id | doaj.art-3483d41155d24c73bc703b3e47438b67 |
| institution | Directory Open Access Journal |
| issn | 2001-5119 |
| language | English |
| last_indexed | 2024-03-08T13:48:06Z |
| publishDate | 2023-08-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Nordicom Review |
| spelling | doaj.art-3483d41155d24c73bc703b3e47438b672024-01-16T07:20:06ZengSciendoNordicom Review2001-51192023-08-0144223525210.2478/nor-2023-0013The changing role of a video-on-demand service in the strategies of public service media: A production study of Danish TV 2 Play and its impact on the production culture of the schedulers, 2016–2022Bruun Hanne0Department of Media and Journalism Studies, Aarhus University, DenmarkThis article highlights and discusses the main findings from three different media production studies (2016, 2019, and 2022) investigating the changing production culture of the schedulers in public service media. The inclusion of a broadcaster video-on-demand (BVoD) service in the broadcaster's portfolio affected the production culture. First, the article argues that profound changes happened to the organisational framing of the BVoD service's status and its impact on the production practices. Second, the article shows the BVoD service's impact on the content priorities among the schedulers at TV 2 in Denmark and third, how the public service branding of TV 2 became more explicit in the production culture. However, across these three points of impact and the shifts in the strategic focus at TV 2, the business model at TV 2 and its interplay with the public service obligations runs as an undercurrent.https://doi.org/10.2478/nor-2023-0013video-on-demand servicesproduction studies approachtelevision scheduling practicesproduction culturepublic service media |
| spellingShingle | Bruun Hanne The changing role of a video-on-demand service in the strategies of public service media: A production study of Danish TV 2 Play and its impact on the production culture of the schedulers, 2016–2022 Nordicom Review video-on-demand services production studies approach television scheduling practices production culture public service media |
| title | The changing role of a video-on-demand service in the strategies of public service media: A production study of Danish TV 2 Play and its impact on the production culture of the schedulers, 2016–2022 |
| title_full | The changing role of a video-on-demand service in the strategies of public service media: A production study of Danish TV 2 Play and its impact on the production culture of the schedulers, 2016–2022 |
| title_fullStr | The changing role of a video-on-demand service in the strategies of public service media: A production study of Danish TV 2 Play and its impact on the production culture of the schedulers, 2016–2022 |
| title_full_unstemmed | The changing role of a video-on-demand service in the strategies of public service media: A production study of Danish TV 2 Play and its impact on the production culture of the schedulers, 2016–2022 |
| title_short | The changing role of a video-on-demand service in the strategies of public service media: A production study of Danish TV 2 Play and its impact on the production culture of the schedulers, 2016–2022 |
| title_sort | changing role of a video on demand service in the strategies of public service media a production study of danish tv 2 play and its impact on the production culture of the schedulers 2016 2022 |
| topic | video-on-demand services production studies approach television scheduling practices production culture public service media |
| url | https://doi.org/10.2478/nor-2023-0013 |
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