The Importance and Realization of Personal Values and Cognitive Age
Purpose – Population aging has emerged as a powerful megatrend affecting many countries, including Hungary. This demographic change will impact on many aspects of life, especially on consumption. The senior consumer market is becoming an increasingly important market for marketing professionals to u...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2022-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/405590 |