Rio de Janeiro's Waterfront: Urbanism and social representation of reality

Post-modernity and economic globalization is inciting the competition among countries, regions and cities, in search of investments, consumers and resources. To pursue a new position in this global market, cities use new urban practices to re-discover and re-invent their identities and traditions, t...

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Main Author: Nara Iwata
Format: Article
Language:Catalan
Published: Universitat de Barcelona 2002-09-01
Series:On the W@terfront
Subjects:
Online Access:http://revistes.ub.edu/index.php/waterfront/article/view/18767
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author Nara Iwata
author_facet Nara Iwata
author_sort Nara Iwata
collection DOAJ
description Post-modernity and economic globalization is inciting the competition among countries, regions and cities, in search of investments, consumers and resources. To pursue a new position in this global market, cities use new urban practices to re-discover and re-invent their identities and traditions, taken as attributes to attract consumers. In the city of Rio de Janeiro, the mythical dimension of the South Zone is inseparable and incorporated to its identity. In evaluating the history of Rio de Janeiro’s seaside, the social construction of its imagery and the projects that redesigned its urban signs, we can identify an intermittence of urban interventions, marked by the lack of a continuous management of the waterfront. We verify that, even though tourist marketing appraises the seaside as the main image of the city, it does not receive proportional attention from urban interventions, may be in account of not being understood as a social construction. We conclude that the importance of caring for the seaside must not be understood only as an esthetical question, but also as the valorization of Rio de Janeiro’s image, its inhabitants’ self-esteem and citizenship itself.
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spelling doaj.art-348f912d0d6542e88a09df7aa47159672022-12-21T18:49:34ZcatUniversitat de BarcelonaOn the W@terfront1139-73652002-09-01316254Rio de Janeiro's Waterfront: Urbanism and social representation of realityNara Iwata0"Architect, PROARQ - FAU/ UFRJ"Post-modernity and economic globalization is inciting the competition among countries, regions and cities, in search of investments, consumers and resources. To pursue a new position in this global market, cities use new urban practices to re-discover and re-invent their identities and traditions, taken as attributes to attract consumers. In the city of Rio de Janeiro, the mythical dimension of the South Zone is inseparable and incorporated to its identity. In evaluating the history of Rio de Janeiro’s seaside, the social construction of its imagery and the projects that redesigned its urban signs, we can identify an intermittence of urban interventions, marked by the lack of a continuous management of the waterfront. We verify that, even though tourist marketing appraises the seaside as the main image of the city, it does not receive proportional attention from urban interventions, may be in account of not being understood as a social construction. We conclude that the importance of caring for the seaside must not be understood only as an esthetical question, but also as the valorization of Rio de Janeiro’s image, its inhabitants’ self-esteem and citizenship itself.http://revistes.ub.edu/index.php/waterfront/article/view/18767Rio de JaneiroPostmodenityWaterfront
spellingShingle Nara Iwata
Rio de Janeiro's Waterfront: Urbanism and social representation of reality
On the W@terfront
Rio de Janeiro
Postmodenity
Waterfront
title Rio de Janeiro's Waterfront: Urbanism and social representation of reality
title_full Rio de Janeiro's Waterfront: Urbanism and social representation of reality
title_fullStr Rio de Janeiro's Waterfront: Urbanism and social representation of reality
title_full_unstemmed Rio de Janeiro's Waterfront: Urbanism and social representation of reality
title_short Rio de Janeiro's Waterfront: Urbanism and social representation of reality
title_sort rio de janeiro s waterfront urbanism and social representation of reality
topic Rio de Janeiro
Postmodenity
Waterfront
url http://revistes.ub.edu/index.php/waterfront/article/view/18767
work_keys_str_mv AT naraiwata riodejaneiroswaterfronturbanismandsocialrepresentationofreality