Assessing Users’ Behavior on the Adoption of Digital Technologies in Management and Accounting Information Systems
The exponential trend of digital technologies, doubled by the mobility restrictions imposed during the COVID-19 pandemic, caused a paradigm shift in traditional economic models. Digital transformation has become increasingly common in all types of organizations and affects all activities. Organizati...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-11-01
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| Series: | Electronics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-9292/11/21/3613 |
| _version_ | 1797468488434974720 |
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| author | Anca Antoaneta Vărzaru Claudiu George Bocean Mădălina Giorgiana Mangra Dalia Simion |
| author_facet | Anca Antoaneta Vărzaru Claudiu George Bocean Mădălina Giorgiana Mangra Dalia Simion |
| author_sort | Anca Antoaneta Vărzaru |
| collection | DOAJ |
| description | The exponential trend of digital technologies, doubled by the mobility restrictions imposed during the COVID-19 pandemic, caused a paradigm shift in traditional economic models. Digital transformation has become increasingly common in all types of organizations and affects all activities. Organizations have adopted digital technologies to increase efficiency and effectiveness in management, marketing, and accounting. This paper aims to assess the impact of digital transformation on project management, marketing, and decision-making processes in users’ perceptions. The study begins with theoretical research on the digitalization of management and accounting information systems and conducts an empirical investigation based on a questionnaire. First, the paper assesses users’ perceptions of implementing digital technologies. The answers of 442 professionals from project management, marketing, and decision making were processed using structural equation modeling. The results show that users’ acceptance of digitalization is higher in decision making due to the significant contribution of artificial intelligence in repetitive decision making. Project management and marketing also benefit from digitalization, yet non-repetitive activities remain mainly the responsibility of the human factor. |
| first_indexed | 2024-03-09T19:07:14Z |
| format | Article |
| id | doaj.art-349f50b1b16349918be0142517c6a4a0 |
| institution | Directory Open Access Journal |
| issn | 2079-9292 |
| language | English |
| last_indexed | 2024-03-09T19:07:14Z |
| publishDate | 2022-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Electronics |
| spelling | doaj.art-349f50b1b16349918be0142517c6a4a02023-11-24T04:26:45ZengMDPI AGElectronics2079-92922022-11-011121361310.3390/electronics11213613Assessing Users’ Behavior on the Adoption of Digital Technologies in Management and Accounting Information SystemsAnca Antoaneta Vărzaru0Claudiu George Bocean1Mădălina Giorgiana Mangra2Dalia Simion3Department of Economics, Accounting and International Business, University of Craiova, 200585 Craiova, RomaniaDepartment of Management, Marketing and Business Administration, University of Craiova, 200585 Craiova, RomaniaDepartment of Finance, Banking and Economic Analysis, University of Craiova, 200585 Craiova, RomaniaDepartment of Finance, Banking and Economic Analysis, University of Craiova, 200585 Craiova, RomaniaThe exponential trend of digital technologies, doubled by the mobility restrictions imposed during the COVID-19 pandemic, caused a paradigm shift in traditional economic models. Digital transformation has become increasingly common in all types of organizations and affects all activities. Organizations have adopted digital technologies to increase efficiency and effectiveness in management, marketing, and accounting. This paper aims to assess the impact of digital transformation on project management, marketing, and decision-making processes in users’ perceptions. The study begins with theoretical research on the digitalization of management and accounting information systems and conducts an empirical investigation based on a questionnaire. First, the paper assesses users’ perceptions of implementing digital technologies. The answers of 442 professionals from project management, marketing, and decision making were processed using structural equation modeling. The results show that users’ acceptance of digitalization is higher in decision making due to the significant contribution of artificial intelligence in repetitive decision making. Project management and marketing also benefit from digitalization, yet non-repetitive activities remain mainly the responsibility of the human factor.https://www.mdpi.com/2079-9292/11/21/3613digital technologiesbehaviorinformation systemsmanagementmarketingdecision making |
| spellingShingle | Anca Antoaneta Vărzaru Claudiu George Bocean Mădălina Giorgiana Mangra Dalia Simion Assessing Users’ Behavior on the Adoption of Digital Technologies in Management and Accounting Information Systems Electronics digital technologies behavior information systems management marketing decision making |
| title | Assessing Users’ Behavior on the Adoption of Digital Technologies in Management and Accounting Information Systems |
| title_full | Assessing Users’ Behavior on the Adoption of Digital Technologies in Management and Accounting Information Systems |
| title_fullStr | Assessing Users’ Behavior on the Adoption of Digital Technologies in Management and Accounting Information Systems |
| title_full_unstemmed | Assessing Users’ Behavior on the Adoption of Digital Technologies in Management and Accounting Information Systems |
| title_short | Assessing Users’ Behavior on the Adoption of Digital Technologies in Management and Accounting Information Systems |
| title_sort | assessing users behavior on the adoption of digital technologies in management and accounting information systems |
| topic | digital technologies behavior information systems management marketing decision making |
| url | https://www.mdpi.com/2079-9292/11/21/3613 |
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