Horizontal vs. Vertical Recommendation Zones Evaluation Using Behavior Tracking
Recommender systems play a vital role in e-commerce by increasing the likelihood of transactions and improving sales thanks to presenting personal recommendations. Due to the marketing habituation effect, users are less and less responsive to this type of content. Visual recommendation presentation,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-12-01
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| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/11/1/56 |