Measurement of the Strategic Performance of Hospitality in the Kingdom of Saudi Arabia: a balanced scorecard Approach (BSC)
In this paper, we planned to realize the marketing managers’ perceptions through their perception of Strategic Performance Dimension of view and the Balanced scorecard (BSC) technique for the Measurement of the Strategic Performance.The respondents in this study were a group of Marketing managers wo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Business School, Holy Spirit University of Kaslik (USEK)
2014-06-01
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| Series: | Arab Economic and Business Journal |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2214462514000103 |