The Morality Map: Does living in a smaller community cause greater concern for moral reputation?

Small rural communities differ in social visibility compared to large urban cities due to their interconnected social networks. We hypothesized the higher social visibility of rural communities would cause members to see their reputations as more vulnerable and make them more concerned about protect...

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Main Authors: Scott W. Danielson, Elizabeth Stewart, Andrew Vonasch
Format: Article
Language:English
Published: Elsevier 2023-01-01
Series:Current Research in Ecological and Social Psychology
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666622723000333
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author Scott W. Danielson
Elizabeth Stewart
Andrew Vonasch
author_facet Scott W. Danielson
Elizabeth Stewart
Andrew Vonasch
author_sort Scott W. Danielson
collection DOAJ
description Small rural communities differ in social visibility compared to large urban cities due to their interconnected social networks. We hypothesized the higher social visibility of rural communities would cause members to see their reputations as more vulnerable and make them more concerned about protecting their reputations than people in cities. An online experiment (N=198) found imagining being in a small rural community with high social visibility caused people to report more concern for reputation and resist risking their reputation by price gouging, compared to those who imagined living in a large anonymous urban community. A cross-sectional analysis of the World Values Survey (N=119,745) revealed a small but significant correlation between living in smaller communities and having more concern for one's reputation. This work has implications for understanding how cultural and moral differences across regions might arise from geographic features of those regions.
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spelling doaj.art-34dc341188f74eb8bc3c3b64e5f8fe242023-06-24T05:19:31ZengElsevierCurrent Research in Ecological and Social Psychology2666-62272023-01-014100120The Morality Map: Does living in a smaller community cause greater concern for moral reputation?Scott W. Danielson0Elizabeth Stewart1Andrew Vonasch2Corresponding author.; School of Psychology, Speech and Hearing, University of Canterbury, New ZealandSchool of Psychology, Speech and Hearing, University of Canterbury, New ZealandSchool of Psychology, Speech and Hearing, University of Canterbury, New ZealandSmall rural communities differ in social visibility compared to large urban cities due to their interconnected social networks. We hypothesized the higher social visibility of rural communities would cause members to see their reputations as more vulnerable and make them more concerned about protecting their reputations than people in cities. An online experiment (N=198) found imagining being in a small rural community with high social visibility caused people to report more concern for reputation and resist risking their reputation by price gouging, compared to those who imagined living in a large anonymous urban community. A cross-sectional analysis of the World Values Survey (N=119,745) revealed a small but significant correlation between living in smaller communities and having more concern for one's reputation. This work has implications for understanding how cultural and moral differences across regions might arise from geographic features of those regions.http://www.sciencedirect.com/science/article/pii/S2666622723000333ReputationMoralityEcological psychologyRegional differences
spellingShingle Scott W. Danielson
Elizabeth Stewart
Andrew Vonasch
The Morality Map: Does living in a smaller community cause greater concern for moral reputation?
Current Research in Ecological and Social Psychology
Reputation
Morality
Ecological psychology
Regional differences
title The Morality Map: Does living in a smaller community cause greater concern for moral reputation?
title_full The Morality Map: Does living in a smaller community cause greater concern for moral reputation?
title_fullStr The Morality Map: Does living in a smaller community cause greater concern for moral reputation?
title_full_unstemmed The Morality Map: Does living in a smaller community cause greater concern for moral reputation?
title_short The Morality Map: Does living in a smaller community cause greater concern for moral reputation?
title_sort morality map does living in a smaller community cause greater concern for moral reputation
topic Reputation
Morality
Ecological psychology
Regional differences
url http://www.sciencedirect.com/science/article/pii/S2666622723000333
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