The erasure of nature becoming the new normal: An ecolinguistic analysis of Food products’ commercial discourse of multinational companies
AbstractThe present study deals with erasure in commercial advertisements of multinational companies. For this purpose, commercial advertisements for food products were selected. The data were collected from the official websites of the relevant companies. The study applied Stibbe’s (2015) theoretic...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2023-12-01
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| Series: | Cogent Arts & Humanities |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311983.2022.2164405 |
| _version_ | 1797423549952032768 |
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| author | Quratul Ain Fasih Ahmed Shazia Akbar Ghilzai Muhammad Asim |
| author_facet | Quratul Ain Fasih Ahmed Shazia Akbar Ghilzai Muhammad Asim |
| author_sort | Quratul Ain |
| collection | DOAJ |
| description | AbstractThe present study deals with erasure in commercial advertisements of multinational companies. For this purpose, commercial advertisements for food products were selected. The data were collected from the official websites of the relevant companies. The study applied Stibbe’s (2015) theoretical framework to analyze the element of erasure. The study focused primarily on erasure. However, other aspects such as conviction and metaphor, have also been analyzed to erasure. The study results reveal that nature has been partially or entirely erased from commercial advertisements. Nature and its resources (cows and fruits) are presented in more abstract form, or there is no mention. The study also found that the advertisements underpin the stories of conviction, metaphor, and erasure. The study is significant because language does ideological work in how one thinks, writes, and talks about the ecosystem. |
| first_indexed | 2024-03-09T07:49:31Z |
| format | Article |
| id | doaj.art-34dfa23c7ac845c5933eb790b70a159f |
| institution | Directory Open Access Journal |
| issn | 2331-1983 |
| language | English |
| last_indexed | 2024-03-09T07:49:31Z |
| publishDate | 2023-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Arts & Humanities |
| spelling | doaj.art-34dfa23c7ac845c5933eb790b70a159f2023-12-03T02:14:21ZengTaylor & Francis GroupCogent Arts & Humanities2331-19832023-12-0110110.1080/23311983.2022.2164405The erasure of nature becoming the new normal: An ecolinguistic analysis of Food products’ commercial discourse of multinational companiesQuratul Ain0Fasih Ahmed1Shazia Akbar Ghilzai2Muhammad Asim3Department of Humanities & Social Sciences, Bahria University, Islamabad Campus, Islamabad, PakistanDepartment of Humanities COMSATS University, Islamabad, PakistanQuaid-e-Azam University, Islamabad, PhDDepartment of Management Sciences, Abasyn University Islamabad, Islamabad, PakistanAbstractThe present study deals with erasure in commercial advertisements of multinational companies. For this purpose, commercial advertisements for food products were selected. The data were collected from the official websites of the relevant companies. The study applied Stibbe’s (2015) theoretical framework to analyze the element of erasure. The study focused primarily on erasure. However, other aspects such as conviction and metaphor, have also been analyzed to erasure. The study results reveal that nature has been partially or entirely erased from commercial advertisements. Nature and its resources (cows and fruits) are presented in more abstract form, or there is no mention. The study also found that the advertisements underpin the stories of conviction, metaphor, and erasure. The study is significant because language does ideological work in how one thinks, writes, and talks about the ecosystem.https://www.tandfonline.com/doi/10.1080/23311983.2022.2164405ecolinguisticserasureconvictionmetaphortracefood products |
| spellingShingle | Quratul Ain Fasih Ahmed Shazia Akbar Ghilzai Muhammad Asim The erasure of nature becoming the new normal: An ecolinguistic analysis of Food products’ commercial discourse of multinational companies Cogent Arts & Humanities ecolinguistics erasure conviction metaphor trace food products |
| title | The erasure of nature becoming the new normal: An ecolinguistic analysis of Food products’ commercial discourse of multinational companies |
| title_full | The erasure of nature becoming the new normal: An ecolinguistic analysis of Food products’ commercial discourse of multinational companies |
| title_fullStr | The erasure of nature becoming the new normal: An ecolinguistic analysis of Food products’ commercial discourse of multinational companies |
| title_full_unstemmed | The erasure of nature becoming the new normal: An ecolinguistic analysis of Food products’ commercial discourse of multinational companies |
| title_short | The erasure of nature becoming the new normal: An ecolinguistic analysis of Food products’ commercial discourse of multinational companies |
| title_sort | erasure of nature becoming the new normal an ecolinguistic analysis of food products commercial discourse of multinational companies |
| topic | ecolinguistics erasure conviction metaphor trace food products |
| url | https://www.tandfonline.com/doi/10.1080/23311983.2022.2164405 |
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