Influence of Information Technology on Organization Strategy
The exponential development of information technology has presented many opportunities to organizations; however, it has also presented several challenges. A key challenge is how do organizations effectively use information technology and incorporate it into their strategies to make full use of its...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2017-02-01
|
| Series: | Foundations of Management |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/fman-2017-0015 |
| _version_ | 1818587238117670912 |
|---|---|
| author | Sibanda Mabutho Ramrathan Durrel |
| author_facet | Sibanda Mabutho Ramrathan Durrel |
| author_sort | Sibanda Mabutho |
| collection | DOAJ |
| description | The exponential development of information technology has presented many opportunities to organizations; however, it has also presented several challenges. A key challenge is how do organizations effectively use information technology and incorporate it into their strategies to make full use of its capabilities as an enabler. The fast-changing nature of information technology has resulted in little empirical evidence on how it influences organization strategy. The Strategic Alignment Model was a popular model created to assist organizations to align their information technology and their business strategy; however, the growth of technology may have made this model irrelevant in this age. Therefore, organizations need to determine what factors drive this alignment. Using hermeneutic phenomenology, 12 in-depth interviews were conducted within IBM South Africa to determine real-life drivers that help create this alignment. The themes derived from the interview texts reveal that consumers are becoming more empowered; therefore, organizations need to be more flexible in their business models and strategies. Furthermore, the integration of cross-functional roles in the organization at the management level allow for improved alignment between information technology and strategy as better integrated roles bring a combination of these two elements. |
| first_indexed | 2024-12-16T09:05:41Z |
| format | Article |
| id | doaj.art-34ed16c726d045da89825fe2b21119dc |
| institution | Directory Open Access Journal |
| issn | 2300-5661 |
| language | English |
| last_indexed | 2024-12-16T09:05:41Z |
| publishDate | 2017-02-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Foundations of Management |
| spelling | doaj.art-34ed16c726d045da89825fe2b21119dc2022-12-21T22:37:04ZengSciendoFoundations of Management2300-56612017-02-019119120210.1515/fman-2017-0015fman-2017-0015Influence of Information Technology on Organization StrategySibanda Mabutho0Ramrathan Durrel1School of Accounting, Economics & Finance University of KwaZulu-Natal Westville Campus, DurbanSouth AfricaSchool of Accounting, Economics & Finance University of KwaZulu-Natal Westville Campus, DurbanSouth AfricaThe exponential development of information technology has presented many opportunities to organizations; however, it has also presented several challenges. A key challenge is how do organizations effectively use information technology and incorporate it into their strategies to make full use of its capabilities as an enabler. The fast-changing nature of information technology has resulted in little empirical evidence on how it influences organization strategy. The Strategic Alignment Model was a popular model created to assist organizations to align their information technology and their business strategy; however, the growth of technology may have made this model irrelevant in this age. Therefore, organizations need to determine what factors drive this alignment. Using hermeneutic phenomenology, 12 in-depth interviews were conducted within IBM South Africa to determine real-life drivers that help create this alignment. The themes derived from the interview texts reveal that consumers are becoming more empowered; therefore, organizations need to be more flexible in their business models and strategies. Furthermore, the integration of cross-functional roles in the organization at the management level allow for improved alignment between information technology and strategy as better integrated roles bring a combination of these two elements.https://doi.org/10.1515/fman-2017-0015information technologystrategystrategic alignment modelbusiness modelsdigitalmarket disruptionphenomenology |
| spellingShingle | Sibanda Mabutho Ramrathan Durrel Influence of Information Technology on Organization Strategy Foundations of Management information technology strategy strategic alignment model business models digital market disruption phenomenology |
| title | Influence of Information Technology on Organization Strategy |
| title_full | Influence of Information Technology on Organization Strategy |
| title_fullStr | Influence of Information Technology on Organization Strategy |
| title_full_unstemmed | Influence of Information Technology on Organization Strategy |
| title_short | Influence of Information Technology on Organization Strategy |
| title_sort | influence of information technology on organization strategy |
| topic | information technology strategy strategic alignment model business models digital market disruption phenomenology |
| url | https://doi.org/10.1515/fman-2017-0015 |
| work_keys_str_mv | AT sibandamabutho influenceofinformationtechnologyonorganizationstrategy AT ramrathandurrel influenceofinformationtechnologyonorganizationstrategy |