The Effect of Product Display and Digital Payment on Impulse Buying
Sales in the retail business continue to increase. In the April 2022 Real Sales Index (IPR), there was an increase in monthly retail sales of 6.8%. Therefore, competition in retail is getting tougher with many emerging competitors. So, a strategy is needed in running the retail business, one of whic...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Bandung: Prodi Manajemen FE Universitas Langlangbuana
2023-12-01
|
Series: | Almana: Jurnal Manajemen dan Bisnis |
Subjects: | |
Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/2179 |
_version_ | 1797366714539704320 |
---|---|
author | Irma Ari Fiana Kartika Anggraeni Sudiono Putri |
author_facet | Irma Ari Fiana Kartika Anggraeni Sudiono Putri |
author_sort | Irma Ari Fiana |
collection | DOAJ |
description | Sales in the retail business continue to increase. In the April 2022 Real Sales Index (IPR), there was an increase in monthly retail sales of 6.8%. Therefore, competition in retail is getting tougher with many emerging competitors. So, a strategy is needed in running the retail business, one of which is a strategy in the product structuring system and also the payment system. This raises interest in analyzing the effect of product displays and digital payments on impulse purchases. This study aims to examine the effect of product displays and digital payments both partially and simultaneously on impulse buying. This study uses quantitative research with the sampling technique used is purposive sampling. The population in this study were consumers who had visited, shopped, and used digital payments at Metro Swalayan Malang with a total sample of 165 obtained through a questionnaire. This study uses SPSS tools with multiple linear regression analysis techniques. The results of the study found that product displays had a significant effect on impulse buying, digital payments did not have a significant effect on impulse buying, and simultaneously product displays and digital payments had a significant effect on impulse buying at Metro Swalayan Malang. |
first_indexed | 2024-03-08T17:08:39Z |
format | Article |
id | doaj.art-34ee7caab2b64261ae7c131d7b802a10 |
institution | Directory Open Access Journal |
issn | 2579-4892 2655-8327 |
language | English |
last_indexed | 2024-03-08T17:08:39Z |
publishDate | 2023-12-01 |
publisher | Bandung: Prodi Manajemen FE Universitas Langlangbuana |
record_format | Article |
series | Almana: Jurnal Manajemen dan Bisnis |
spelling | doaj.art-34ee7caab2b64261ae7c131d7b802a102024-01-04T02:13:23ZengBandung: Prodi Manajemen FE Universitas LanglangbuanaAlmana: Jurnal Manajemen dan Bisnis2579-48922655-83272023-12-017344845910.36555/almana.v7i3.21792179The Effect of Product Display and Digital Payment on Impulse BuyingIrma Ari Fiana0Kartika Anggraeni Sudiono Putri1Universitas Islam Negeri Maulana Malik Ibrahim Malang, IndonesiaUniversitas Islam Negeri Maulana Malik Ibrahim Malang, IndonesiaSales in the retail business continue to increase. In the April 2022 Real Sales Index (IPR), there was an increase in monthly retail sales of 6.8%. Therefore, competition in retail is getting tougher with many emerging competitors. So, a strategy is needed in running the retail business, one of which is a strategy in the product structuring system and also the payment system. This raises interest in analyzing the effect of product displays and digital payments on impulse purchases. This study aims to examine the effect of product displays and digital payments both partially and simultaneously on impulse buying. This study uses quantitative research with the sampling technique used is purposive sampling. The population in this study were consumers who had visited, shopped, and used digital payments at Metro Swalayan Malang with a total sample of 165 obtained through a questionnaire. This study uses SPSS tools with multiple linear regression analysis techniques. The results of the study found that product displays had a significant effect on impulse buying, digital payments did not have a significant effect on impulse buying, and simultaneously product displays and digital payments had a significant effect on impulse buying at Metro Swalayan Malang.http://journalfeb.unla.ac.id/index.php/almana/article/view/2179digital paymentimpulse buyingproduct display |
spellingShingle | Irma Ari Fiana Kartika Anggraeni Sudiono Putri The Effect of Product Display and Digital Payment on Impulse Buying Almana: Jurnal Manajemen dan Bisnis digital payment impulse buying product display |
title | The Effect of Product Display and Digital Payment on Impulse Buying |
title_full | The Effect of Product Display and Digital Payment on Impulse Buying |
title_fullStr | The Effect of Product Display and Digital Payment on Impulse Buying |
title_full_unstemmed | The Effect of Product Display and Digital Payment on Impulse Buying |
title_short | The Effect of Product Display and Digital Payment on Impulse Buying |
title_sort | effect of product display and digital payment on impulse buying |
topic | digital payment impulse buying product display |
url | http://journalfeb.unla.ac.id/index.php/almana/article/view/2179 |
work_keys_str_mv | AT irmaarifiana theeffectofproductdisplayanddigitalpaymentonimpulsebuying AT kartikaanggraenisudionoputri theeffectofproductdisplayanddigitalpaymentonimpulsebuying AT irmaarifiana effectofproductdisplayanddigitalpaymentonimpulsebuying AT kartikaanggraenisudionoputri effectofproductdisplayanddigitalpaymentonimpulsebuying |