The Effect of Product Display and Digital Payment on Impulse Buying

Sales in the retail business continue to increase. In the April 2022 Real Sales Index (IPR), there was an increase in monthly retail sales of 6.8%. Therefore, competition in retail is getting tougher with many emerging competitors. So, a strategy is needed in running the retail business, one of whic...

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Main Authors: Irma Ari Fiana, Kartika Anggraeni Sudiono Putri
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2023-12-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/2179
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author Irma Ari Fiana
Kartika Anggraeni Sudiono Putri
author_facet Irma Ari Fiana
Kartika Anggraeni Sudiono Putri
author_sort Irma Ari Fiana
collection DOAJ
description Sales in the retail business continue to increase. In the April 2022 Real Sales Index (IPR), there was an increase in monthly retail sales of 6.8%. Therefore, competition in retail is getting tougher with many emerging competitors. So, a strategy is needed in running the retail business, one of which is a strategy in the product structuring system and also the payment system. This raises interest in analyzing the effect of product displays and digital payments on impulse purchases. This study aims to examine the effect of product displays and digital payments both partially and simultaneously on impulse buying. This study uses quantitative research with the sampling technique used is purposive sampling. The population in this study were consumers who had visited, shopped, and used digital payments at Metro Swalayan Malang with a total sample of 165 obtained through a questionnaire. This study uses SPSS tools with multiple linear regression analysis techniques. The results of the study found that product displays had a significant effect on impulse buying, digital payments did not have a significant effect on impulse buying, and simultaneously product displays and digital payments had a significant effect on impulse buying at Metro Swalayan Malang.
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spelling doaj.art-34ee7caab2b64261ae7c131d7b802a102024-01-04T02:13:23ZengBandung: Prodi Manajemen FE Universitas LanglangbuanaAlmana: Jurnal Manajemen dan Bisnis2579-48922655-83272023-12-017344845910.36555/almana.v7i3.21792179The Effect of Product Display and Digital Payment on Impulse BuyingIrma Ari Fiana0Kartika Anggraeni Sudiono Putri1Universitas Islam Negeri Maulana Malik Ibrahim Malang, IndonesiaUniversitas Islam Negeri Maulana Malik Ibrahim Malang, IndonesiaSales in the retail business continue to increase. In the April 2022 Real Sales Index (IPR), there was an increase in monthly retail sales of 6.8%. Therefore, competition in retail is getting tougher with many emerging competitors. So, a strategy is needed in running the retail business, one of which is a strategy in the product structuring system and also the payment system. This raises interest in analyzing the effect of product displays and digital payments on impulse purchases. This study aims to examine the effect of product displays and digital payments both partially and simultaneously on impulse buying. This study uses quantitative research with the sampling technique used is purposive sampling. The population in this study were consumers who had visited, shopped, and used digital payments at Metro Swalayan Malang with a total sample of 165 obtained through a questionnaire. This study uses SPSS tools with multiple linear regression analysis techniques. The results of the study found that product displays had a significant effect on impulse buying, digital payments did not have a significant effect on impulse buying, and simultaneously product displays and digital payments had a significant effect on impulse buying at Metro Swalayan Malang.http://journalfeb.unla.ac.id/index.php/almana/article/view/2179digital paymentimpulse buyingproduct display
spellingShingle Irma Ari Fiana
Kartika Anggraeni Sudiono Putri
The Effect of Product Display and Digital Payment on Impulse Buying
Almana: Jurnal Manajemen dan Bisnis
digital payment
impulse buying
product display
title The Effect of Product Display and Digital Payment on Impulse Buying
title_full The Effect of Product Display and Digital Payment on Impulse Buying
title_fullStr The Effect of Product Display and Digital Payment on Impulse Buying
title_full_unstemmed The Effect of Product Display and Digital Payment on Impulse Buying
title_short The Effect of Product Display and Digital Payment on Impulse Buying
title_sort effect of product display and digital payment on impulse buying
topic digital payment
impulse buying
product display
url http://journalfeb.unla.ac.id/index.php/almana/article/view/2179
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