The Effect of Product Display and Digital Payment on Impulse Buying

The Effect of Product Display and Digital Payment on Impulse Buying

Sales in the retail business continue to increase. In the April 2022 Real Sales Index (IPR), there was an increase in monthly retail sales of 6.8%. Therefore, competition in retail is getting tougher with many emerging competitors. So, a strategy is needed in running the retail business, one of whi...

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Bibliographic Details
Main Authors: Irma Ari Fiana, Kartika Anggraeni Sudiono Putri
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2023-12-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Digital Payment
Impulse Buying
Product Display
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/2179

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