The Experimental Study On the Effectiveness of Social Media Ad Campaign: Like, Comment, Share
The popularity of social media outlets has forced us to inquire about marketing effectiveness in any area of the industry. Social media has rapidly risen in popularity as a new advertising platform that allows users to connect with one another and engage with brands. This research has attempted to...
Main Authors: | Sania Usmani, Syed Fawaz Ali, Kiran Imtiaz, Hamza Ghani Khan |
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Format: | Article |
Language: | English |
Published: |
Institute of Business Management
2019-06-01
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Series: | International Journal of Experiential Learning & Case Studies |
Subjects: | |
Online Access: | http://jmsnew.iobmresearch.com/index.php/ijelcs/article/view/306 |
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