The Experimental Study On the Effectiveness of Social Media Ad Campaign: Like, Comment, Share

The popularity of social media outlets has forced us to inquire about marketing effectiveness in any area of the industry. Social media has rapidly risen in popularity as a new advertising platform that allows users to connect with one another and engage with brands.  This research has attempted to...

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Bibliographic Details
Main Authors: Sania Usmani, Syed Fawaz Ali, Kiran Imtiaz, Hamza Ghani Khan
Format: Article
Language:English
Published: Institute of Business Management 2019-06-01
Series:International Journal of Experiential Learning & Case Studies
Subjects:
Online Access:http://jmsnew.iobmresearch.com/index.php/ijelcs/article/view/306

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