Digital and traditional media advertising and business performance of agribusiness firms - Empirical evidence in Japan
Can digital media advertising strategies benefit agribusiness farms? This study addresses this issue by investigating the extent to which digital and traditional media advertising strategies affect agribusiness performance and the underlying factors associated with agribusiness farms' adoption...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Czech Academy of Agricultural Sciences
2021-02-01
|
| Series: | Agricultural Economics (AGRICECON) |
| Subjects: | |
| Online Access: | https://agricecon.agriculturejournals.cz/artkey/age-202102-0002_digital-and-traditional-media-advertising-and-business-performance-of-agribusiness-firms-empirical-evidence-i.php |