Sales promotion methods at ukrainian market of commercial vehicles: analysis, efficiency, prospects
The aim of an article. The aim of an article is to define main tendencies and to estimate efficiency of the promotion methods at Ukrainian commercial transport market. The results of the analysis. B2B market requires from marketing different approach to clients. This means viewing the basic methods...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2015-03-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2015_1_167_177.pdf |