Factors affecting the adoption of electronic word-of-mouth on the online travel agencies
EWOM has become more and more important in marketing and communication. Therefore, it is essential to improve understanding of the behavioral consequences of EWOM, especially in the tourism and hospitality industries. This article bases the Information Adoption Model (IAM) to explore the factors aff...
| Main Authors: | , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2023-06-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2393 |