THE VALUE OF CATUR PURUSA ARTHA AND ENTREPRENEURSHIP ORIENTATION AS A BASE FOR MAXIMIZING SMEs PERFORMANCE
Developed countries understand the importance of small and Medium Enterprises (SMEs) in their contribution to economic growth. By using the concept of cultural values Catur Purusa Artha which is the four most important life goals for Balinese people who have Hindu beliefs, should be used as moral gu...
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2023-09-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/4285 |
| _version_ | 1797646167913267200 |
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| author | Ni Made Satya Utami I Ketut Setia Sapta Ni Luh Gede Mahayu Dicriyani I Made Purba Astakoni |
| author_facet | Ni Made Satya Utami I Ketut Setia Sapta Ni Luh Gede Mahayu Dicriyani I Made Purba Astakoni |
| author_sort | Ni Made Satya Utami |
| collection | DOAJ |
| description | Developed countries understand the importance of small and Medium Enterprises (SMEs) in their contribution to economic growth. By using the concept of cultural values Catur Purusa Artha which is the four most important life goals for Balinese people who have Hindu beliefs, should be used as moral guidelines that will affect the business performance of small and Medium Enterprises and entrepreneurship Orientation behavior. This study was conducted to determine and analyze the effect of Entrepreneurship Orientation on the business performance of small and Medium Enterprises and how the role of Entrepreneurship Orientation in mediating the relationship of Catur Purusa Artha with the business performance of small and Medium Enterprises. The population of the study is the owner or managers of small and Medium Enterprises in Bali Province in 2022 amounted to 61,862 SMEs, and of these samples were conducted with the Slovin approach as many as 397 units of SMEs. The data analysis technique is done by the SEM-PLS method. The results found that applying the cultural values of Catur Purusa Artha can have a direct (positive) effect or can increase the business performance of small and Medium Enterprises and Entrepreneurship Orientation. So, doing Entrepreneurship Orientation will also be able to directly affect the performance of small and medium business performance. If doing Entrepreneurship Orientation can also mediate the relationship of Catur Purusa Artha with the business performance of small and Medium Enterprises. |
| first_indexed | 2024-03-11T14:57:39Z |
| format | Article |
| id | doaj.art-35205dca87dd4f79ad48d20536ecc9d9 |
| institution | Directory Open Access Journal |
| issn | 1693-5241 2302-6332 |
| language | English |
| last_indexed | 2024-03-11T14:57:39Z |
| publishDate | 2023-09-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | Jurnal Aplikasi Manajemen |
| spelling | doaj.art-35205dca87dd4f79ad48d20536ecc9d92023-10-30T08:16:43ZengUniversity of BrawijayaJurnal Aplikasi Manajemen1693-52412302-63322023-09-0121368870310.21776/ub.jam.2023.021.03.101498THE VALUE OF CATUR PURUSA ARTHA AND ENTREPRENEURSHIP ORIENTATION AS A BASE FOR MAXIMIZING SMEs PERFORMANCENi Made Satya Utami0I Ketut Setia Sapta1Ni Luh Gede Mahayu Dicriyani2I Made Purba Astakoni3Universitas Mahasaraswati DenpasarUniversitas Mahasaraswati DenpasarUniversitas Mahasaraswati DenpasarSekolah Tinggi Ilmu Manajemen Handayani DenpasarDeveloped countries understand the importance of small and Medium Enterprises (SMEs) in their contribution to economic growth. By using the concept of cultural values Catur Purusa Artha which is the four most important life goals for Balinese people who have Hindu beliefs, should be used as moral guidelines that will affect the business performance of small and Medium Enterprises and entrepreneurship Orientation behavior. This study was conducted to determine and analyze the effect of Entrepreneurship Orientation on the business performance of small and Medium Enterprises and how the role of Entrepreneurship Orientation in mediating the relationship of Catur Purusa Artha with the business performance of small and Medium Enterprises. The population of the study is the owner or managers of small and Medium Enterprises in Bali Province in 2022 amounted to 61,862 SMEs, and of these samples were conducted with the Slovin approach as many as 397 units of SMEs. The data analysis technique is done by the SEM-PLS method. The results found that applying the cultural values of Catur Purusa Artha can have a direct (positive) effect or can increase the business performance of small and Medium Enterprises and Entrepreneurship Orientation. So, doing Entrepreneurship Orientation will also be able to directly affect the performance of small and medium business performance. If doing Entrepreneurship Orientation can also mediate the relationship of Catur Purusa Artha with the business performance of small and Medium Enterprises.https://jurnaljam.ub.ac.id/index.php/jam/article/view/4285business performancesmall and medium enterprisescatur purusa artha cultureentrepreneurship orientation |
| spellingShingle | Ni Made Satya Utami I Ketut Setia Sapta Ni Luh Gede Mahayu Dicriyani I Made Purba Astakoni THE VALUE OF CATUR PURUSA ARTHA AND ENTREPRENEURSHIP ORIENTATION AS A BASE FOR MAXIMIZING SMEs PERFORMANCE Jurnal Aplikasi Manajemen business performance small and medium enterprises catur purusa artha culture entrepreneurship orientation |
| title | THE VALUE OF CATUR PURUSA ARTHA AND ENTREPRENEURSHIP ORIENTATION AS A BASE FOR MAXIMIZING SMEs PERFORMANCE |
| title_full | THE VALUE OF CATUR PURUSA ARTHA AND ENTREPRENEURSHIP ORIENTATION AS A BASE FOR MAXIMIZING SMEs PERFORMANCE |
| title_fullStr | THE VALUE OF CATUR PURUSA ARTHA AND ENTREPRENEURSHIP ORIENTATION AS A BASE FOR MAXIMIZING SMEs PERFORMANCE |
| title_full_unstemmed | THE VALUE OF CATUR PURUSA ARTHA AND ENTREPRENEURSHIP ORIENTATION AS A BASE FOR MAXIMIZING SMEs PERFORMANCE |
| title_short | THE VALUE OF CATUR PURUSA ARTHA AND ENTREPRENEURSHIP ORIENTATION AS A BASE FOR MAXIMIZING SMEs PERFORMANCE |
| title_sort | value of catur purusa artha and entrepreneurship orientation as a base for maximizing smes performance |
| topic | business performance small and medium enterprises catur purusa artha culture entrepreneurship orientation |
| url | https://jurnaljam.ub.ac.id/index.php/jam/article/view/4285 |
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