BRAND IMAGE SEBAGAI MEDIASI PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PONDOK RAOS DI KOTA SOLOK

BRAND IMAGE SEBAGAI MEDIASI PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PONDOK RAOS DI KOTA SOLOK

Business actors are required to be observant in seeing the opportunities that exist so that later they can continue to compete and survive in the business world. It takes a precise marketing strategy to inform and communicate products and prices to consumers. This study aims to determine the effect...

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Bibliographic Details
Main Authors: Eka Hendrayani, Andria Ningsih, Mike Triani, Mustika Lukman Arief
Format: Article
Language:English
Published: Universitas Bung Hatta 2022-01-01
Series:Jurnal Manajemen Universitas Bung Hatta
Online Access:https://ejurnal.bunghatta.ac.id/index.php/JMN/article/view/19986

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