Indonesian Creative Economy 2025: Creative Industries MSMEs Competitiveness Strategy Towards International Markets Through Soar Analysis
Purpose This research aims to formulate a Creative Industries Development Strategy towards the International market as an economic driver in Indonesia. Design/methodology/approach This paper is carried out with a qualitative approach through the SOAR method, which is a strategic planning metho...
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2023-02-01
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| Series: | Journal of Indonesian Applied Economics |
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| Online Access: | https://jiae.ub.ac.id/index.php/jiae/article/view/1173 |
| Summary: | Purpose
This research aims to formulate a Creative Industries Development Strategy towards the International market as an economic driver in Indonesia.
Design/methodology/approach
This paper is carried out with a qualitative approach through the SOAR method, which is a strategic planning method used to evaluate strengths, opportunities, aspirations and results in the development of creative industries in Indonesia.
Findings
The result shows that producing the start-up S-A is a strategy obtained between Strengths (strengths) and Apirations (aspirations).
Research limitations/implications The limitation of this study is the use of SOAR analysis which only focuses on evaluate strengths, opportunities, aspirations and results rather than weaknesses or threats.
Originality/value
This study analyzes the strengthening of the Creative Industry Sector Market in Facing Creative Economy 2019-2025. |
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| ISSN: | 1907-7947 2541-5395 |