Marketing planning by learning: "Plearning" approach
This work emphasizes that the final outcome of planning is not only the benefit of having the ready plan but showing that the very process of planning through which a business goes through, is important. Here we consider the process of learning in order to get a complete picture of current and futur...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2006-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2006/0354-34710602079I.pdf |
| _version_ | 1818362122614079488 |
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| author | Ilić Milovan M. |
| author_facet | Ilić Milovan M. |
| author_sort | Ilić Milovan M. |
| collection | DOAJ |
| description | This work emphasizes that the final outcome of planning is not only the benefit of having the ready plan but showing that the very process of planning through which a business goes through, is important. Here we consider the process of learning in order to get a complete picture of current and future business processes. Three stages of learning are included. The first stage describes the current position of the business; the second stage describes the position of the business in the future and the last stage shows how the business will achieve these objectives. The focus of planning should be deciding on internal communication which form the basis for gaining the competitive advantage. One of the ways for carrying out this analysis is creating the matrix based on gaining competitive advantage through using resources. |
| first_indexed | 2024-12-13T21:27:34Z |
| format | Article |
| id | doaj.art-35787bb8eae54ddc8430ca29b066635d |
| institution | Directory Open Access Journal |
| issn | 0354-3471 2334-8364 |
| language | English |
| last_indexed | 2024-12-13T21:27:34Z |
| publishDate | 2006-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj.art-35787bb8eae54ddc8430ca29b066635d2022-12-21T23:30:54ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642006-01-0137279820354-34710602079IMarketing planning by learning: "Plearning" approachIlić Milovan M.0European University, Faculty of Small and Medium Business Management, Belgrade, SerbiaThis work emphasizes that the final outcome of planning is not only the benefit of having the ready plan but showing that the very process of planning through which a business goes through, is important. Here we consider the process of learning in order to get a complete picture of current and future business processes. Three stages of learning are included. The first stage describes the current position of the business; the second stage describes the position of the business in the future and the last stage shows how the business will achieve these objectives. The focus of planning should be deciding on internal communication which form the basis for gaining the competitive advantage. One of the ways for carrying out this analysis is creating the matrix based on gaining competitive advantage through using resources.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2006/0354-34710602079I.pdfmarketing planninglearningSMEcompetitivenessmarket |
| spellingShingle | Ilić Milovan M. Marketing planning by learning: "Plearning" approach Marketing (Beograd. 1991) marketing planning learning SME competitiveness market |
| title | Marketing planning by learning: "Plearning" approach |
| title_full | Marketing planning by learning: "Plearning" approach |
| title_fullStr | Marketing planning by learning: "Plearning" approach |
| title_full_unstemmed | Marketing planning by learning: "Plearning" approach |
| title_short | Marketing planning by learning: "Plearning" approach |
| title_sort | marketing planning by learning plearning approach |
| topic | marketing planning learning SME competitiveness market |
| url | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2006/0354-34710602079I.pdf |
| work_keys_str_mv | AT ilicmilovanm marketingplanningbylearningplearningapproach |