FACTORS AFFECTING ECOTOURISM LOYALTY WITH THE MODERATING ROLE OF SOCIAL INFLUENCE - EMPIRICAL EVIDENCE IN VIETNAM

FACTORS AFFECTING ECOTOURISM LOYALTY WITH THE MODERATING ROLE OF SOCIAL INFLUENCE - EMPIRICAL EVIDENCE IN VIETNAM

Today, ecotourism has become more common and attractive for tourists who love to explore nature and experience the cultural heritage. In the 4.0 age of technology, social networking not only helps visitors find suitable destinations to visit easily but also provides visitors with a place to leave...

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Bibliographic Details
Main Authors: Sinh Duc HOANG, Diep T.N. NGUYEN, Minh PHAM
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2022-08-01
Series:Geo Journal of Tourism and Geosites
Subjects:
electronic-word-of-mouth (ewom)
ecotourism loyalty
destination image
tourist satisfaction
social influence
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-3-2022/gtg.43314-908.pdf

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