CUSTOMER LOYALTY FROM PERSPECTIVE OF MARKETING MIX STRATEGY AND CUSTOMER SATISFACTION A study from Grab - Online Transportation in Era of Industrial Revolution 4.0

CUSTOMER LOYALTY FROM PERSPECTIVE OF MARKETING MIX STRATEGY AND CUSTOMER SATISFACTION A study from Grab - Online Transportation in Era of Industrial Revolution 4.0

ABSTRACT. This study aims to examine and analyze the influence of marketing mix 7P (product, price, promotion, place, people, physical evidence, and process) on costumer loyalty with the mediating role of customer satisfaction. A lesson from case of overlapping online transportation user base in Ind...

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Bibliographic Details
Main Author: Ade Permata Surya
Format: Article
Language:English
Published: Universitas Mercu Buana 2019-11-01
Series:MIX: Jurnal Ilmiah Manajemen
Subjects:
marketing mix
customer satisfaction
customer loyalty
online transportation
Online Access:http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/5608

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