Image and Territorial Branding: a modern trend and/or a topical discourse of the present-day life and culture
Image and branding are modern trends and a topical discourse, a simulation space, a virtual world and the facts of life of civilization, an eternal reflection of authenticity and universality of the promoted product. They influence the achievement of positive reputation of states, regions/territorie...
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| Format: | Article |
| Language: | Russian |
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Russian Academy of Architecture and Construction Sciences
2018-12-01
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| Series: | Проект Байкал |
| Subjects: | |
| Online Access: | http://projectbaikal.com/index.php/pb/article/view/1393 |
| _version_ | 1818909039104360448 |
|---|---|
| author | Olga Zheleznyak |
| author_facet | Olga Zheleznyak |
| author_sort | Olga Zheleznyak |
| collection | DOAJ |
| description | Image and branding are modern trends and a topical discourse, a simulation space, a virtual world and the facts of life of civilization, an eternal reflection of authenticity and universality of the promoted product. They influence the achievement of positive reputation of states, regions/territories, cities, corporations/firms, entities, goods and their investment attractiveness. Working with a real space, milieu and culture of the territory allows for revealing the most typical features of the image of the territory and demonstrates both individual, personalized interpretations of the image and the most popular (often already branding) images of the ‘place’. |
| first_indexed | 2024-12-19T22:20:34Z |
| format | Article |
| id | doaj.art-35cbdc23ad354c18a362e9417517049c |
| institution | Directory Open Access Journal |
| issn | 2307-4485 2309-3072 |
| language | Russian |
| last_indexed | 2024-12-19T22:20:34Z |
| publishDate | 2018-12-01 |
| publisher | Russian Academy of Architecture and Construction Sciences |
| record_format | Article |
| series | Проект Байкал |
| spelling | doaj.art-35cbdc23ad354c18a362e9417517049c2022-12-21T20:03:39ZrusRussian Academy of Architecture and Construction SciencesПроект Байкал2307-44852309-30722018-12-011558Image and Territorial Branding: a modern trend and/or a topical discourse of the present-day life and cultureOlga Zheleznyak0INRTU; International Academy of Nature and Society SciencesImage and branding are modern trends and a topical discourse, a simulation space, a virtual world and the facts of life of civilization, an eternal reflection of authenticity and universality of the promoted product. They influence the achievement of positive reputation of states, regions/territories, cities, corporations/firms, entities, goods and their investment attractiveness. Working with a real space, milieu and culture of the territory allows for revealing the most typical features of the image of the territory and demonstrates both individual, personalized interpretations of the image and the most popular (often already branding) images of the ‘place’.http://projectbaikal.com/index.php/pb/article/view/1393image; authenticity; branding of the territory; identity; imagology; Irkutsk |
| spellingShingle | Olga Zheleznyak Image and Territorial Branding: a modern trend and/or a topical discourse of the present-day life and culture Проект Байкал image; authenticity; branding of the territory; identity; imagology; Irkutsk |
| title | Image and Territorial Branding: a modern trend and/or a topical discourse of the present-day life and culture |
| title_full | Image and Territorial Branding: a modern trend and/or a topical discourse of the present-day life and culture |
| title_fullStr | Image and Territorial Branding: a modern trend and/or a topical discourse of the present-day life and culture |
| title_full_unstemmed | Image and Territorial Branding: a modern trend and/or a topical discourse of the present-day life and culture |
| title_short | Image and Territorial Branding: a modern trend and/or a topical discourse of the present-day life and culture |
| title_sort | image and territorial branding a modern trend and or a topical discourse of the present day life and culture |
| topic | image; authenticity; branding of the territory; identity; imagology; Irkutsk |
| url | http://projectbaikal.com/index.php/pb/article/view/1393 |
| work_keys_str_mv | AT olgazheleznyak imageandterritorialbrandingamoderntrendandoratopicaldiscourseofthepresentdaylifeandculture |