Image and Territorial Branding: a modern trend and/or a topical discourse of the present-day life and culture
Image and branding are modern trends and a topical discourse, a simulation space, a virtual world and the facts of life of civilization, an eternal reflection of authenticity and universality of the promoted product. They influence the achievement of positive reputation of states, regions/territorie...
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| Format: | Article |
| Language: | Russian |
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Russian Academy of Architecture and Construction Sciences
2018-12-01
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| Series: | Проект Байкал |
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| Online Access: | http://projectbaikal.com/index.php/pb/article/view/1393 |