Explaining tourist revisit intention using natural language processing and classification techniques
Abstract Revisit intention is a key indicator of business performance, studied in many fields including hospitality. This work employs big data analytics to investigate revisit intention patterns from tourists’ electronic word of mouth (eWOM) using text classification, negation detection, and topic...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2023-05-01
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| Series: | Journal of Big Data |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40537-023-00740-5 |