A Study on Marketing Behaviour of Rural Youth Entrepreneurs among Seven Different Ventures
The study was conducted among 210 rural youth entrepreneurs of seven different ventures in Krishnagiri district to assess their marketing behaviour. The entrepreneurial ventures selected for the study were Sericulture, Mushroom Production, Hi-tech nurseries (Polyhouse), Fruit and flower nursery, Fis...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Extension Education Society
2016-11-01
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| Series: | Journal of Extension Education |
| Online Access: | https://www.extensioneducation.org/index.php/jee/article/view/52 |
| _version_ | 1818393139135643648 |
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| author | S. Janani V. Ravichandran T.N. Sujeetha |
| author_facet | S. Janani V. Ravichandran T.N. Sujeetha |
| author_sort | S. Janani |
| collection | DOAJ |
| description | The study was conducted among 210 rural youth entrepreneurs of seven different ventures in Krishnagiri district to assess their marketing behaviour. The entrepreneurial ventures selected for the study were Sericulture, Mushroom Production, Hi-tech nurseries (Polyhouse), Fruit and flower nursery, Fisheries, Poultry farming and Value addition (Tamarind processing and Millet based cookies). |
| first_indexed | 2024-12-14T05:40:33Z |
| format | Article |
| id | doaj.art-35f7d0b16a9044c68dbbfde15c99da5b |
| institution | Directory Open Access Journal |
| issn | 0971-3123 2456-1282 |
| language | English |
| last_indexed | 2024-12-14T05:40:33Z |
| publishDate | 2016-11-01 |
| publisher | Extension Education Society |
| record_format | Article |
| series | Journal of Extension Education |
| spelling | doaj.art-35f7d0b16a9044c68dbbfde15c99da5b2022-12-21T23:15:02ZengExtension Education SocietyJournal of Extension Education0971-31232456-12822016-11-0128172A Study on Marketing Behaviour of Rural Youth Entrepreneurs among Seven Different VenturesS. Janani0V. Ravichandran1T.N. Sujeetha2Tamil Nadu Agricultural UniversityAdhiyaman college of Agriculture and ResearchTamil Nadu Agricultural UniversityThe study was conducted among 210 rural youth entrepreneurs of seven different ventures in Krishnagiri district to assess their marketing behaviour. The entrepreneurial ventures selected for the study were Sericulture, Mushroom Production, Hi-tech nurseries (Polyhouse), Fruit and flower nursery, Fisheries, Poultry farming and Value addition (Tamarind processing and Millet based cookies).https://www.extensioneducation.org/index.php/jee/article/view/52 |
| spellingShingle | S. Janani V. Ravichandran T.N. Sujeetha A Study on Marketing Behaviour of Rural Youth Entrepreneurs among Seven Different Ventures Journal of Extension Education |
| title | A Study on Marketing Behaviour of Rural Youth Entrepreneurs among Seven Different Ventures |
| title_full | A Study on Marketing Behaviour of Rural Youth Entrepreneurs among Seven Different Ventures |
| title_fullStr | A Study on Marketing Behaviour of Rural Youth Entrepreneurs among Seven Different Ventures |
| title_full_unstemmed | A Study on Marketing Behaviour of Rural Youth Entrepreneurs among Seven Different Ventures |
| title_short | A Study on Marketing Behaviour of Rural Youth Entrepreneurs among Seven Different Ventures |
| title_sort | study on marketing behaviour of rural youth entrepreneurs among seven different ventures |
| url | https://www.extensioneducation.org/index.php/jee/article/view/52 |
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