Les effets cognitifs des conflits discursifs sur le non-changement de comportement
This research brief intends to verify, on the basis of the theory of relevance, any symmetry between the efforts made and the effects obtained by the communication campaign on AIDS in Cameroon. The main assumption is that any communication must be part of the cognitive environment of the target popu...
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| Format: | Article |
| Language: | fra |
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Université Laval
2012-02-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communication/2983 |
| _version_ | 1819113562569703424 |
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| author | Louis-Marie Kakdeu |
| author_facet | Louis-Marie Kakdeu |
| author_sort | Louis-Marie Kakdeu |
| collection | DOAJ |
| description | This research brief intends to verify, on the basis of the theory of relevance, any symmetry between the efforts made and the effects obtained by the communication campaign on AIDS in Cameroon. The main assumption is that any communication must be part of the cognitive environment of the target population and be understood on the basis of the experience of its agency. Thus, from a cognitive perspective, the author suggests that harmony must exist among all the communication parameters as the essential condition for successful communication and behaviour change. |
| first_indexed | 2024-12-22T04:31:23Z |
| format | Article |
| id | doaj.art-35fa31a64a6e47d398df7e217600cd06 |
| institution | Directory Open Access Journal |
| issn | 1189-3788 1920-7344 |
| language | fra |
| last_indexed | 2024-12-22T04:31:23Z |
| publishDate | 2012-02-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj.art-35fa31a64a6e47d398df7e217600cd062022-12-21T18:39:02ZfraUniversité LavalCommunication1189-37881920-73442012-02-0130110.4000/communication.2983Les effets cognitifs des conflits discursifs sur le non-changement de comportementLouis-Marie KakdeuThis research brief intends to verify, on the basis of the theory of relevance, any symmetry between the efforts made and the effects obtained by the communication campaign on AIDS in Cameroon. The main assumption is that any communication must be part of the cognitive environment of the target population and be understood on the basis of the experience of its agency. Thus, from a cognitive perspective, the author suggests that harmony must exist among all the communication parameters as the essential condition for successful communication and behaviour change.http://journals.openedition.org/communication/2983Camerooncommunication modelcommunication strategytheory of relevanceVIH/AIDS campaign |
| spellingShingle | Louis-Marie Kakdeu Les effets cognitifs des conflits discursifs sur le non-changement de comportement Communication Cameroon communication model communication strategy theory of relevance VIH/AIDS campaign |
| title | Les effets cognitifs des conflits discursifs sur le non-changement de comportement |
| title_full | Les effets cognitifs des conflits discursifs sur le non-changement de comportement |
| title_fullStr | Les effets cognitifs des conflits discursifs sur le non-changement de comportement |
| title_full_unstemmed | Les effets cognitifs des conflits discursifs sur le non-changement de comportement |
| title_short | Les effets cognitifs des conflits discursifs sur le non-changement de comportement |
| title_sort | les effets cognitifs des conflits discursifs sur le non changement de comportement |
| topic | Cameroon communication model communication strategy theory of relevance VIH/AIDS campaign |
| url | http://journals.openedition.org/communication/2983 |
| work_keys_str_mv | AT louismariekakdeu leseffetscognitifsdesconflitsdiscursifssurlenonchangementdecomportement |