Un análisis bibliométrico del brand equity 1991-2018 || A bibliometric analysis of brand equity 1991 - 2018

Este artículo proporciona un análisis bibliométrico del estado actual de la investigación del brand equity, mediante el mapeo del panorama de investigación del concepto para identificar autores y países más productivos a lo largo del tiempo, análisis de publicaciones, cooperación entre autores, co-c...

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Bibliographic Details
Main Authors:	Neme-Chaves, Samir Ricardo, Rodríguez-González, Liliana Yamile
Format:	Article
Language:	English
Published:	Universidad Pablo de Olavide 2019-12-01
Series:	Revista de Métodos Cuantitativos para la Economía y la Empresa
Subjects:	bibliometría brand equity productividad científica cooperación científica bibliometrics scientific productivity scientific cooperation
Online Access:	https://www.upo.es/revistas/index.php/RevMetCuant/article/view/3298/3857

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