Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana

This work looked at the use of mobile technology among entrepreneurs/managers of micro and small scale businesses in the Akuapem North district of Ghana. The major findings were that entrepreneurs/business managers would use more than one mobile phone and/or subscribed to more than one network in or...

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Bibliographic Details
Main Author: Paul Adjei kwakwa
Format: Article
Language:English
Published: EconJournals 2012-07-01
Series:International Review of Management and Marketing
Subjects:
Online Access:http://www.econjournals.com/index.php/irmm/article/view/202/pdf
Description
Summary:This work looked at the use of mobile technology among entrepreneurs/managers of micro and small scale businesses in the Akuapem North district of Ghana. The major findings were that entrepreneurs/business managers would use more than one mobile phone and/or subscribed to more than one network in order to make affordable calls, to enjoy excellent service from other network providers, for business purposes, security reasons and to have a place for their many contact numbers. Apart from marketing/sales purposes, the managers/entrepreneurs used phone for the gathering of information, for product delivery/procurement and managing internal affairs among others. A Chi square test confirmed that mobile phone has helped businesses improve customer services, improve communication with suppliers/customers, open up new branch, keep up with competitors and help increase profit. However, the respondents identified a number of occasional challenges such as no reception, poor sound/breaking up of sound and calls ending unexpectedly.
ISSN:2146-4405