Consumer perception of “Green” and Sustainable Development Goals (the case of fashion product design and charm attributes)
This study aims to explore the impact of consumers’ perception of green and sustainable development goals (SDGs) image in fashion brands on their value perception and the attractiveness of product design. Fashion brands do not only strive for fashion, innovation, avant-garde, comfort, quality, and r...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/97/e3sconf_bft2023_05024.pdf |
| _version_ | 1827373252468539392 |
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| author | Chang Fang-Pang Chia-Hui Huang Chun-Chih Chen |
| author_facet | Chang Fang-Pang Chia-Hui Huang Chun-Chih Chen |
| author_sort | Chang Fang-Pang |
| collection | DOAJ |
| description | This study aims to explore the impact of consumers’ perception of green and sustainable development goals (SDGs) image in fashion brands on their value perception and the attractiveness of product design. Fashion brands do not only strive for fashion, innovation, avant-garde, comfort, quality, and reasonable prices, but also placing increasing emphasis on sustainability, environmental friendliness, and social responsibility. As SDGs have become a shared vision and value perception among consumers, clothing with SDGs attributes is becoming fundamental for blue ocean strategies and competitive differentiation. Using the example of fashion brand SDGs image design, this study applies the “two-way questionnaire” method of the Kano quality model to investigate the correlation between quality evaluation of product cultural and ecological attributes and consumer satisfaction. Through the two-dimensional quality of the Kano model, consumers’ attitudes towards clothing with SDGs attributes are clarified more accurately. This study provides specific improvement plans to enhance the quality of green and sustainable fashion with SDGs attributes and emphasizes the incorporation of SDGs into the decision-making of fashion brands, which will have a significant impact on brand image. |
| first_indexed | 2024-03-08T11:14:06Z |
| format | Article |
| id | doaj.art-3628a817329c4fa49577a10f4d2f3c5e |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-03-08T11:14:06Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-3628a817329c4fa49577a10f4d2f3c5e2024-01-26T10:38:31ZengEDP SciencesE3S Web of Conferences2267-12422023-01-014600502410.1051/e3sconf/202346005024e3sconf_bft2023_05024Consumer perception of “Green” and Sustainable Development Goals (the case of fashion product design and charm attributes)Chang Fang-Pang0Chia-Hui Huang1Chun-Chih Chen2Institute of Cultural and Creative Design, Tung-fang Design UniversityInstitute of Cultural and Creative Design, Tung-fang Design UniversityNational KaohsiungNormal UniversityThis study aims to explore the impact of consumers’ perception of green and sustainable development goals (SDGs) image in fashion brands on their value perception and the attractiveness of product design. Fashion brands do not only strive for fashion, innovation, avant-garde, comfort, quality, and reasonable prices, but also placing increasing emphasis on sustainability, environmental friendliness, and social responsibility. As SDGs have become a shared vision and value perception among consumers, clothing with SDGs attributes is becoming fundamental for blue ocean strategies and competitive differentiation. Using the example of fashion brand SDGs image design, this study applies the “two-way questionnaire” method of the Kano quality model to investigate the correlation between quality evaluation of product cultural and ecological attributes and consumer satisfaction. Through the two-dimensional quality of the Kano model, consumers’ attitudes towards clothing with SDGs attributes are clarified more accurately. This study provides specific improvement plans to enhance the quality of green and sustainable fashion with SDGs attributes and emphasizes the incorporation of SDGs into the decision-making of fashion brands, which will have a significant impact on brand image.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/97/e3sconf_bft2023_05024.pdf |
| spellingShingle | Chang Fang-Pang Chia-Hui Huang Chun-Chih Chen Consumer perception of “Green” and Sustainable Development Goals (the case of fashion product design and charm attributes) E3S Web of Conferences |
| title | Consumer perception of “Green” and Sustainable Development Goals (the case of fashion product design and charm attributes) |
| title_full | Consumer perception of “Green” and Sustainable Development Goals (the case of fashion product design and charm attributes) |
| title_fullStr | Consumer perception of “Green” and Sustainable Development Goals (the case of fashion product design and charm attributes) |
| title_full_unstemmed | Consumer perception of “Green” and Sustainable Development Goals (the case of fashion product design and charm attributes) |
| title_short | Consumer perception of “Green” and Sustainable Development Goals (the case of fashion product design and charm attributes) |
| title_sort | consumer perception of green and sustainable development goals the case of fashion product design and charm attributes |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/97/e3sconf_bft2023_05024.pdf |
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