Purchase behavior in COVID-19: A cross study in Mexico, Colombia, and Ecuador

Purchase behavior in COVID-19: A cross study in Mexico, Colombia, and Ecuador

This article explores the critical factors of consumption in Mexico, Ecuador, and Colombia, due to confinement and social distancing. Besides, which are the factors that influence the purchase decision. In the proposed model, we tested from quantitative research with a sample of 2,065 online consume...

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Bibliographic Details
Main Authors: Emigdio Larios-Gómez, Laura Fischer, Mónica Peñalosa, Mayra Ortega-Vivanco
Format: Article
Language:English
Published: Elsevier 2021-03-01
Series:Heliyon
Subjects:
Purchase intention in times of pandemic
Purchase behavior intercultural study México Colombia Ecuador
Consumption factors
Commercialization
Consumer attitude
Business decision analysis
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844021005739

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