Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas
<span><em>The reciprocal of WOM (word of mouth) & switching cost into purchasing and loyality. The purpose of research The affect WOM and switching cost of the decision to purchase & loyalty; The affect the decision to purchase of loyalty . The population this researc...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muhammadiyah Sumatera Utara
2018-04-01
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| Series: | Jurnal Ilmiah Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/1728 |
| _version_ | 1818551575152427008 |
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| author | Iha Haryani Hatta Setiarini Setiarini |
| author_facet | Iha Haryani Hatta Setiarini Setiarini |
| author_sort | Iha Haryani Hatta |
| collection | DOAJ |
| description | <span><em>The reciprocal of WOM (word of mouth) & switching cost into purchasing and loyality. The purpose of research The affect WOM and switching cost of the decision to purchase & loyalty; The affect the decision to purchase of loyalty . The population this research are 200 Meat Me Café & Butchery’s customers in jakarta who were randomly selected by mixed data with SEM, AMOS21 program . The results of research explained that WOM and switching cost are influential decision to buy & loyalty, and the decision to buy influences loyalty. The WOM & switching cost substantiate same as purchase of the decision, and loyalty.</em><br /></span> |
| first_indexed | 2024-12-12T09:01:43Z |
| format | Article |
| id | doaj.art-36556c1f9af34069a0e661a382f4deef |
| institution | Directory Open Access Journal |
| issn | 1693-7619 2580-4170 |
| language | Indonesian |
| last_indexed | 2024-12-12T09:01:43Z |
| publishDate | 2018-04-01 |
| publisher | Universitas Muhammadiyah Sumatera Utara |
| record_format | Article |
| series | Jurnal Ilmiah Manajemen dan Bisnis |
| spelling | doaj.art-36556c1f9af34069a0e661a382f4deef2022-12-22T00:29:49ZindUniversitas Muhammadiyah Sumatera UtaraJurnal Ilmiah Manajemen dan Bisnis1693-76192580-41702018-04-01191324010.30596/jimb.v19i1.17281652Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan LoyalitasIha Haryani Hatta0Setiarini Setiarini1Fakultas Ekonomi dan Bisnis Universitas Pancasila, JakartaFakultas Ekonomi dan Bisnis Universitas Pancasila, Jakarta Jalan Lenteng Agung, Srengseng Sawah, Jakarta Selatan<span><em>The reciprocal of WOM (word of mouth) & switching cost into purchasing and loyality. The purpose of research The affect WOM and switching cost of the decision to purchase & loyalty; The affect the decision to purchase of loyalty . The population this research are 200 Meat Me Café & Butchery’s customers in jakarta who were randomly selected by mixed data with SEM, AMOS21 program . The results of research explained that WOM and switching cost are influential decision to buy & loyalty, and the decision to buy influences loyalty. The WOM & switching cost substantiate same as purchase of the decision, and loyalty.</em><br /></span>http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/1728word of mouth, switching cost, purchasing decision, loyalty |
| spellingShingle | Iha Haryani Hatta Setiarini Setiarini Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas Jurnal Ilmiah Manajemen dan Bisnis word of mouth, switching cost, purchasing decision, loyalty |
| title | Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas |
| title_full | Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas |
| title_fullStr | Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas |
| title_full_unstemmed | Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas |
| title_short | Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas |
| title_sort | pengaruh word of mouth dan switching cost terhadap keputusan pembelian dan loyalitas |
| topic | word of mouth, switching cost, purchasing decision, loyalty |
| url | http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/1728 |
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