Application of Web Communication Relationship Management in Small and Medium Enterprises
Small and Medium Enterprises (UKM) in Indonesia are still managed traditionally since the touch of information technology is not optimal. On the other hand, the number of customers or transactions made by UKM may no longer be of small value. One modern business approach is to pay attention to custom...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universitas Komputer Indonesia
2021-06-01
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| Series: | International Journal of Research and Applied Technology |
| Subjects: | |
| Online Access: | http://ojs.unikom.ac.id/index.php/injuratech/article/view/5611 |
| _version_ | 1797999734801039360 |
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| author | I Budiarti R Andrian A W N Falah |
| author_facet | I Budiarti R Andrian A W N Falah |
| author_sort | I Budiarti |
| collection | DOAJ |
| description | Small and Medium Enterprises (UKM) in Indonesia are still managed traditionally since the touch of information technology is not optimal. On the other hand, the number of customers or transactions made by UKM may no longer be of small value. One modern business approach is to pay attention to customer factors, not only before the transaction but also after the transaction. Applications in the field of information technology in this domain are called Customer Relationship Management (CRM). This research tries to develop a CRM model adapted to the community's culture and the SME business model in Indonesia and considers the penetration of information technology in general. The approach used is to use the Prototype model in which the system creation process is structured and has several stages that must be passed so that the information system becomes better and easier. The results show the small and medium businesses can make CRM simpler and more generic |
| first_indexed | 2024-04-11T11:09:27Z |
| format | Article |
| id | doaj.art-36566700149544a99b7c8dd202d6f9c7 |
| institution | Directory Open Access Journal |
| issn | 2810-0662 2807-7229 |
| language | English |
| last_indexed | 2024-04-11T11:09:27Z |
| publishDate | 2021-06-01 |
| publisher | Universitas Komputer Indonesia |
| record_format | Article |
| series | International Journal of Research and Applied Technology |
| spelling | doaj.art-36566700149544a99b7c8dd202d6f9c72022-12-22T04:27:38ZengUniversitas Komputer IndonesiaInternational Journal of Research and Applied Technology2810-06622807-72292021-06-0111495410.34010/injuratech.v1i1.5611Application of Web Communication Relationship Management in Small and Medium EnterprisesI Budiarti0R Andrian1A W N Falah2Departemen Manajemen, Universitas Komputer Indonesia, IndonesiaDepartemen Sistem Informasi, Universitas Komputer Indonesia, IndonesiaDepartemen Ilmu Komunikasi, Universitas Komputer IndonesiaSmall and Medium Enterprises (UKM) in Indonesia are still managed traditionally since the touch of information technology is not optimal. On the other hand, the number of customers or transactions made by UKM may no longer be of small value. One modern business approach is to pay attention to customer factors, not only before the transaction but also after the transaction. Applications in the field of information technology in this domain are called Customer Relationship Management (CRM). This research tries to develop a CRM model adapted to the community's culture and the SME business model in Indonesia and considers the penetration of information technology in general. The approach used is to use the Prototype model in which the system creation process is structured and has several stages that must be passed so that the information system becomes better and easier. The results show the small and medium businesses can make CRM simpler and more generichttp://ojs.unikom.ac.id/index.php/injuratech/article/view/5611smesapplicationwebsitecommunication |
| spellingShingle | I Budiarti R Andrian A W N Falah Application of Web Communication Relationship Management in Small and Medium Enterprises International Journal of Research and Applied Technology smes application website communication |
| title | Application of Web Communication Relationship Management in Small and Medium Enterprises |
| title_full | Application of Web Communication Relationship Management in Small and Medium Enterprises |
| title_fullStr | Application of Web Communication Relationship Management in Small and Medium Enterprises |
| title_full_unstemmed | Application of Web Communication Relationship Management in Small and Medium Enterprises |
| title_short | Application of Web Communication Relationship Management in Small and Medium Enterprises |
| title_sort | application of web communication relationship management in small and medium enterprises |
| topic | smes application website communication |
| url | http://ojs.unikom.ac.id/index.php/injuratech/article/view/5611 |
| work_keys_str_mv | AT ibudiarti applicationofwebcommunicationrelationshipmanagementinsmallandmediumenterprises AT randrian applicationofwebcommunicationrelationshipmanagementinsmallandmediumenterprises AT awnfalah applicationofwebcommunicationrelationshipmanagementinsmallandmediumenterprises |