Globalization, Pluralization, and Erosion: The Impact of Shifting Societal Expectations for Advocacy and Public Good

This research contributes to the theoretical conceptualization of public advocacy in several ways: First, this research positions the emergence of corporate engagement in controversial social-political issues within a broader multidisciplinary conversation about shifting societal expectations surrou...

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Main Author: Melissa Dodd
Format: Article
Language:English
Published: University of Florida, College of Journalism and Communications 2018-09-01
Series:Journal of Public Interest Communications
Subjects:
Online Access:http://journals.fcla.edu/jpic/article/view/106115
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author Melissa Dodd
author_facet Melissa Dodd
author_sort Melissa Dodd
collection DOAJ
description This research contributes to the theoretical conceptualization of public advocacy in several ways: First, this research positions the emergence of corporate engagement in controversial social-political issues within a broader multidisciplinary conversation about shifting societal expectations surrounding the roles of business and governments in a democratic society. This research explores the implications for democracy as a public good when business plays an increasingly central and powerful role as decision-makers and problem-solvers of the most important issues facing society. Next, this research discusses how globalization, pluralization, increased corporate power and pressures, and the erosion of traditional institutions contribute to a politicized corporation. Finally, this research concludes with theoretical propositions for moving forward with an advocacy and public interest communications research agenda.
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spelling doaj.art-3658b1e38e05434e958cee7239faca442022-12-21T18:49:35ZengUniversity of Florida, College of Journalism and CommunicationsJournal of Public Interest Communications2573-43422018-09-012210.32473/jpic.v2.i2.p221104538Globalization, Pluralization, and Erosion: The Impact of Shifting Societal Expectations for Advocacy and Public GoodMelissa Dodd0University of Central FloridaThis research contributes to the theoretical conceptualization of public advocacy in several ways: First, this research positions the emergence of corporate engagement in controversial social-political issues within a broader multidisciplinary conversation about shifting societal expectations surrounding the roles of business and governments in a democratic society. This research explores the implications for democracy as a public good when business plays an increasingly central and powerful role as decision-makers and problem-solvers of the most important issues facing society. Next, this research discusses how globalization, pluralization, increased corporate power and pressures, and the erosion of traditional institutions contribute to a politicized corporation. Finally, this research concludes with theoretical propositions for moving forward with an advocacy and public interest communications research agenda.http://journals.fcla.edu/jpic/article/view/106115activismadvocacycorporate social advocacydemocracypublic interest communicationspublic good
spellingShingle Melissa Dodd
Globalization, Pluralization, and Erosion: The Impact of Shifting Societal Expectations for Advocacy and Public Good
Journal of Public Interest Communications
activism
advocacy
corporate social advocacy
democracy
public interest communications
public good
title Globalization, Pluralization, and Erosion: The Impact of Shifting Societal Expectations for Advocacy and Public Good
title_full Globalization, Pluralization, and Erosion: The Impact of Shifting Societal Expectations for Advocacy and Public Good
title_fullStr Globalization, Pluralization, and Erosion: The Impact of Shifting Societal Expectations for Advocacy and Public Good
title_full_unstemmed Globalization, Pluralization, and Erosion: The Impact of Shifting Societal Expectations for Advocacy and Public Good
title_short Globalization, Pluralization, and Erosion: The Impact of Shifting Societal Expectations for Advocacy and Public Good
title_sort globalization pluralization and erosion the impact of shifting societal expectations for advocacy and public good
topic activism
advocacy
corporate social advocacy
democracy
public interest communications
public good
url http://journals.fcla.edu/jpic/article/view/106115
work_keys_str_mv AT melissadodd globalizationpluralizationanderosiontheimpactofshiftingsocietalexpectationsforadvocacyandpublicgood