Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges

Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges

Literature on the sequence of relationships between social commerce constructs, attitudes, and behaviors is disputed. According to earlier scholars, behavior is followed by attitude, conversely, recent evidence suggests a slight relationship. To explore this phenomenon in digital marketing, the aim...

書誌詳細
主要な著者:	Malik Ishtiaq Ahmed, Raza Muhammad Ali, Hadi Noor Ul, Khan Mahwish J., Hameed Farhina
フォーマット:	論文
言語:	English
出版事項:	Sciendo 2023-12-01
シリーズ:	Management şi Marketing
主題:	social commerce construct cognitive attitude affective attitude purchase intention social commerce
オンライン･アクセス:	https://doi.org/10.2478/mmcks-2023-0026

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