MARKETING NO ENSINO SUPERIOR: ATRIBUTOS VALORIZADOS PELOS DISCENTES DE CURSO DE ESPECIALIZAÇÃO

MARKETING NO ENSINO SUPERIOR: ATRIBUTOS VALORIZADOS PELOS DISCENTES DE CURSO DE ESPECIALIZAÇÃO

The competitive job market and the pursuit for knowledge attract new graduates and graduated professionals to specialize through specialization courses. However, the significant increase in th e number of institutions offering this type of service makes studies about educ...

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Bibliographic Details
Main Authors: Clayton Daniel Masquietto, Nádia Kassouf Pizzinatto, Andrea Kassouf Pizzinatto, Rosana Borges Zaccaria
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2017-01-01
Series:Revista Gestão Universitária na América Latina
Subjects:
higher education institutions
specialization courses
education marketing
motivational attributes
Online Access:http://www.redalyc.org/articulo.oa?id=319354295011

Internet

http://www.redalyc.org/articulo.oa?id=319354295011

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