THE INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISIONS AT UD ASSYARIF PP. SALAFIYAH SYAFI'IYAH SUKOREJO SITUBONDO
This study aimed to identify the influence of social media on consumer purchasing decisions and analyze the factors that influence that influence. This research was conducted at UD Assyarif PP. Salafiyah Shafi'iyah Sukorejo Situbondo. Data was collected through questionnaires distributed to 100...
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| Format: | Article |
| Language: | English |
| Published: |
Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Ibrahimy
2023-06-01
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| Series: | Lisan Al-Hal: Jurnal Pengembangan Pemikiran dan Kebudayaan |
| Subjects: | |
| Online Access: | https://journal.ibrahimy.ac.id/index.php/lisanalhal/article/view/3018 |
| _version_ | 1797658009640370176 |
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| author | Diah Yuli Setia Rini Moch. Syafi'i Arif Hariyanto |
| author_facet | Diah Yuli Setia Rini Moch. Syafi'i Arif Hariyanto |
| author_sort | Diah Yuli Setia Rini |
| collection | DOAJ |
| description | This study aimed to identify the influence of social media on consumer purchasing decisions and analyze the factors that influence that influence. This research was conducted at UD Assyarif PP. Salafiyah Shafi'iyah Sukorejo Situbondo. Data was collected through questionnaires distributed to 100 respondents who were UD Assyarif consumers. The results showed that the influence of social media on consumer purchasing decisions was significant in terms of the standard beta coefficient of 0.377. In this case, social media affects consumer perceptions of products, brand awareness, trust, and consumer loyalty. This research has practical implications for companies developing effective marketing strategies through social media. Companies can utilize social media to build brand awareness, trust, and consumer loyalty. In addition, companies should also pay attention to factors that influence the influence of social media on consumer purchasing decisions, such as age, education, and online buying experience. |
| first_indexed | 2024-03-11T17:52:55Z |
| format | Article |
| id | doaj.art-369261d00fa443399b2acb0abd68360a |
| institution | Directory Open Access Journal |
| issn | 1693-3230 2502-3667 |
| language | English |
| last_indexed | 2024-03-11T17:52:55Z |
| publishDate | 2023-06-01 |
| publisher | Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Ibrahimy |
| record_format | Article |
| series | Lisan Al-Hal: Jurnal Pengembangan Pemikiran dan Kebudayaan |
| spelling | doaj.art-369261d00fa443399b2acb0abd68360a2023-10-17T22:19:50ZengLembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas IbrahimyLisan Al-Hal: Jurnal Pengembangan Pemikiran dan Kebudayaan1693-32302502-36672023-06-0117111012310.35316/lisanalhal.v17i1.110-1233018THE INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISIONS AT UD ASSYARIF PP. SALAFIYAH SYAFI'IYAH SUKOREJO SITUBONDODiah Yuli Setia Rini0Moch. Syafi'i1Arif Hariyanto2Universitas Jember, Jawa Timur 68121, IndonesiaUniversitas Jember, Jawa Timur 68121, IndonesiaUniversitas Ibrahimy, Situbondo, Jawa Timur 68374, IndonesiaThis study aimed to identify the influence of social media on consumer purchasing decisions and analyze the factors that influence that influence. This research was conducted at UD Assyarif PP. Salafiyah Shafi'iyah Sukorejo Situbondo. Data was collected through questionnaires distributed to 100 respondents who were UD Assyarif consumers. The results showed that the influence of social media on consumer purchasing decisions was significant in terms of the standard beta coefficient of 0.377. In this case, social media affects consumer perceptions of products, brand awareness, trust, and consumer loyalty. This research has practical implications for companies developing effective marketing strategies through social media. Companies can utilize social media to build brand awareness, trust, and consumer loyalty. In addition, companies should also pay attention to factors that influence the influence of social media on consumer purchasing decisions, such as age, education, and online buying experience.https://journal.ibrahimy.ac.id/index.php/lisanalhal/article/view/3018consumerspurchase decisionssocial media |
| spellingShingle | Diah Yuli Setia Rini Moch. Syafi'i Arif Hariyanto THE INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISIONS AT UD ASSYARIF PP. SALAFIYAH SYAFI'IYAH SUKOREJO SITUBONDO Lisan Al-Hal: Jurnal Pengembangan Pemikiran dan Kebudayaan consumers purchase decisions social media |
| title | THE INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISIONS AT UD ASSYARIF PP. SALAFIYAH SYAFI'IYAH SUKOREJO SITUBONDO |
| title_full | THE INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISIONS AT UD ASSYARIF PP. SALAFIYAH SYAFI'IYAH SUKOREJO SITUBONDO |
| title_fullStr | THE INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISIONS AT UD ASSYARIF PP. SALAFIYAH SYAFI'IYAH SUKOREJO SITUBONDO |
| title_full_unstemmed | THE INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISIONS AT UD ASSYARIF PP. SALAFIYAH SYAFI'IYAH SUKOREJO SITUBONDO |
| title_short | THE INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISIONS AT UD ASSYARIF PP. SALAFIYAH SYAFI'IYAH SUKOREJO SITUBONDO |
| title_sort | influence of social media on consumer purchasing decisions at ud assyarif pp salafiyah syafi iyah sukorejo situbondo |
| topic | consumers purchase decisions social media |
| url | https://journal.ibrahimy.ac.id/index.php/lisanalhal/article/view/3018 |
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