THE INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISIONS AT UD ASSYARIF PP. SALAFIYAH SYAFI'IYAH SUKOREJO SITUBONDO

THE INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISIONS AT UD ASSYARIF PP. SALAFIYAH SYAFI'IYAH SUKOREJO SITUBONDO

This study aimed to identify the influence of social media on consumer purchasing decisions and analyze the factors that influence that influence. This research was conducted at UD Assyarif PP. Salafiyah Shafi'iyah Sukorejo Situbondo. Data was collected through questionnaires distributed to 100...

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Bibliographic Details
Main Authors: Diah Yuli Setia Rini, Moch. Syafi'i, Arif Hariyanto
Format: Article
Language:English
Published: Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Ibrahimy 2023-06-01
Series:Lisan Al-Hal: Jurnal Pengembangan Pemikiran dan Kebudayaan
Subjects:
consumers
purchase decisions
social media
Online Access:https://journal.ibrahimy.ac.id/index.php/lisanalhal/article/view/3018

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