Evaluation of Selected Online Image-Building Activities By Polish Universities
The purpose of this paper is to identify the online tools used by Polish universities and analyse to what extent these tools are used for image-related, communication, and marketing purposes. Based on our own analyses and desk research, we listed and then compared selected image-related activities c...
| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | English |
| Publicado: |
Sciendo
2021-06-01
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| Colección: | Marketing of Scientific and Research Organizations |
| Materias: | |
| Acceso en línea: | https://doi.org/10.2478/minib-2021-0009 |