Knowledge and its creation – the case of introducing product to the market
This paper deals with a marketing strategy of product Pregnium® of Walmark Company from the view of knowledge creation and knowledge sharing for successful introducing of product to the market. Product is a nutritional supplement which is intended for pregnant women. This paper is divided into the f...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2011-11-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/BTP/article/view/8687 |
| _version_ | 1797331469272612864 |
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| author | Jakub Soviar Anna Závodská |
| author_facet | Jakub Soviar Anna Závodská |
| author_sort | Jakub Soviar |
| collection | DOAJ |
| description | This paper deals with a marketing strategy of product Pregnium® of Walmark Company from the view of knowledge creation and knowledge sharing for successful introducing of product to the market. Product is a nutritional supplement which is intended for pregnant women. This paper is divided into the following main chapters: First chapter deals with knowledge management of main relevant definitions and resources. Second chapter deals with characteristics of market and product. Third chapter shows a research method and main results. Fourth chapter, the discussion, shows the main points of created marketing strategy. The last chapter is intended as a conclusion in terms of knowledge use by creating the given marketing strategy. |
| first_indexed | 2024-03-08T07:36:00Z |
| format | Article |
| id | doaj.art-369ee86e549544009874ae6e50c3c99c |
| institution | Directory Open Access Journal |
| issn | 1648-0627 1822-4202 |
| language | English |
| last_indexed | 2024-03-08T07:36:00Z |
| publishDate | 2011-11-01 |
| publisher | Vilnius Gediminas Technical University |
| record_format | Article |
| series | Business: Theory and Practice |
| spelling | doaj.art-369ee86e549544009874ae6e50c3c99c2024-02-02T18:54:10ZengVilnius Gediminas Technical UniversityBusiness: Theory and Practice1648-06271822-42022011-11-01124Knowledge and its creation – the case of introducing product to the marketJakub Soviar0Anna Závodská1University of Žilina, Univerzitná 8215/1, 010 26 Žilina, SlovakiaUniversity of Žilina, Univerzitná 8215/1, 010 26 Žilina, SlovakiaThis paper deals with a marketing strategy of product Pregnium® of Walmark Company from the view of knowledge creation and knowledge sharing for successful introducing of product to the market. Product is a nutritional supplement which is intended for pregnant women. This paper is divided into the following main chapters: First chapter deals with knowledge management of main relevant definitions and resources. Second chapter deals with characteristics of market and product. Third chapter shows a research method and main results. Fourth chapter, the discussion, shows the main points of created marketing strategy. The last chapter is intended as a conclusion in terms of knowledge use by creating the given marketing strategy.https://journals.vgtu.lt/index.php/BTP/article/view/8687knowledge managementmarketing strategynutritional supplements marketWalmark corpPregnium® |
| spellingShingle | Jakub Soviar Anna Závodská Knowledge and its creation – the case of introducing product to the market Business: Theory and Practice knowledge management marketing strategy nutritional supplements market Walmark corp Pregnium® |
| title | Knowledge and its creation – the case of introducing product to the market |
| title_full | Knowledge and its creation – the case of introducing product to the market |
| title_fullStr | Knowledge and its creation – the case of introducing product to the market |
| title_full_unstemmed | Knowledge and its creation – the case of introducing product to the market |
| title_short | Knowledge and its creation – the case of introducing product to the market |
| title_sort | knowledge and its creation the case of introducing product to the market |
| topic | knowledge management marketing strategy nutritional supplements market Walmark corp Pregnium® |
| url | https://journals.vgtu.lt/index.php/BTP/article/view/8687 |
| work_keys_str_mv | AT jakubsoviar knowledgeanditscreationthecaseofintroducingproducttothemarket AT annazavodska knowledgeanditscreationthecaseofintroducingproducttothemarket |