The Effect of Perceived Value, Perceived Risk, and Price on Customers Buying Intention (Case Study: Employees of Presov Electronics Company)
Studies have shown that the perceived value must be in the gravity center of marketers affords in perception of consumers' behavior. In this regard, empirical studies showed that the conception of the perceived value can be useful in clarifying consumers' behavioral decisions, because thi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2017-12-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/5794 |
| _version_ | 1797908180271890432 |
|---|---|
| author | Abdollah Naami Zahra Rahimi Parisa Ghandvar |
| author_facet | Abdollah Naami Zahra Rahimi Parisa Ghandvar |
| author_sort | Abdollah Naami |
| collection | DOAJ |
| description |
Studies have shown that the perceived value must be in the gravity center of marketers affords in perception of consumers' behavior. In this regard, empirical studies showed that the conception of the perceived value can be useful in clarifying consumers' behavioral decisions, because this conception is a part of a consumer behavior, Therefore, the main question for this research is whether perceived value, perceived risk, and the perceived price influence on customers' buying intention? Thus, Beneke et al. (2015) model was used and the examined variables are perceived quality, perceived value, perceived risk, and price that were studied for customers' buying intention. Thus, the examined statistical population of this research was central office employees of Presov Electronics Company. As all of them were 80, there was no sampling and all were included in population. The methodology was surveying and a questionnaire as a tool whose reliability was obtained 0.939 and was distributed among employees. Finally, results showed that all hypotheses were confirmed.
Keywords: Price, Perceived Value, Perceived Risk, Customers Buying Intention
JEL Classifications: G32, M3
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| first_indexed | 2024-04-10T10:48:31Z |
| format | Article |
| id | doaj.art-36a2cefa39ba40a69af782e811d3a3d5 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T10:48:31Z |
| publishDate | 2017-12-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-36a2cefa39ba40a69af782e811d3a3d52023-02-15T16:20:13ZengEconJournalsInternational Review of Management and Marketing2146-44052017-12-0175The Effect of Perceived Value, Perceived Risk, and Price on Customers Buying Intention (Case Study: Employees of Presov Electronics Company)Abdollah NaamiZahra RahimiParisa Ghandvar Studies have shown that the perceived value must be in the gravity center of marketers affords in perception of consumers' behavior. In this regard, empirical studies showed that the conception of the perceived value can be useful in clarifying consumers' behavioral decisions, because this conception is a part of a consumer behavior, Therefore, the main question for this research is whether perceived value, perceived risk, and the perceived price influence on customers' buying intention? Thus, Beneke et al. (2015) model was used and the examined variables are perceived quality, perceived value, perceived risk, and price that were studied for customers' buying intention. Thus, the examined statistical population of this research was central office employees of Presov Electronics Company. As all of them were 80, there was no sampling and all were included in population. The methodology was surveying and a questionnaire as a tool whose reliability was obtained 0.939 and was distributed among employees. Finally, results showed that all hypotheses were confirmed. Keywords: Price, Perceived Value, Perceived Risk, Customers Buying Intention JEL Classifications: G32, M3 http://mail.econjournals.com/index.php/irmm/article/view/5794 |
| spellingShingle | Abdollah Naami Zahra Rahimi Parisa Ghandvar The Effect of Perceived Value, Perceived Risk, and Price on Customers Buying Intention (Case Study: Employees of Presov Electronics Company) International Review of Management and Marketing |
| title | The Effect of Perceived Value, Perceived Risk, and Price on Customers Buying Intention (Case Study: Employees of Presov Electronics Company) |
| title_full | The Effect of Perceived Value, Perceived Risk, and Price on Customers Buying Intention (Case Study: Employees of Presov Electronics Company) |
| title_fullStr | The Effect of Perceived Value, Perceived Risk, and Price on Customers Buying Intention (Case Study: Employees of Presov Electronics Company) |
| title_full_unstemmed | The Effect of Perceived Value, Perceived Risk, and Price on Customers Buying Intention (Case Study: Employees of Presov Electronics Company) |
| title_short | The Effect of Perceived Value, Perceived Risk, and Price on Customers Buying Intention (Case Study: Employees of Presov Electronics Company) |
| title_sort | effect of perceived value perceived risk and price on customers buying intention case study employees of presov electronics company |
| url | http://mail.econjournals.com/index.php/irmm/article/view/5794 |
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