Analysis of commodity traceability service effects on the purchase behavior of consumers using an evolutionary game model
Blockchain-based commodity traceability is an emerging technology developed in recent years; it plays a vital role in monitoring product quality and responding to product safety problems. Considering the perceived value of product traceability for consumers and the cost of using blockchain technolog...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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KeAi Communications Co. Ltd.
2022-12-01
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| Series: | Data Science and Management |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666764922000339 |
| _version_ | 1797809074628198400 |
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| author | Jingyang Liu Shizhong Ai Rong Du Cathal M. Brugha |
| author_facet | Jingyang Liu Shizhong Ai Rong Du Cathal M. Brugha |
| author_sort | Jingyang Liu |
| collection | DOAJ |
| description | Blockchain-based commodity traceability is an emerging technology developed in recent years; it plays a vital role in monitoring product quality and responding to product safety problems. Considering the perceived value of product traceability for consumers and the cost of using blockchain technology, determining whether merchants adopt blockchain-based commodity traceability technology deserves attention. Based on the information asymmetry between consumers and merchants, this paper establishes a two-party evolutionary game model to understand whether merchants enable the commodity traceability function and whether consumers choose to be involved in the commodity traceability relationship based on the Foote, Cone, and Belding grid theory. The model explores the influence boundary of merchants enabling the commodity traceability function for consumers with different degrees of involvement in purchasing behavior. The results show that traceability cost, consumer involvement, commodity price, and the value-added traceability nature of different commodities affect the evolution results. These results indicate that businesses need to constantly reduce the cost of traceability to improve consumer involvement and the perceived value of commodity traceability. Businesses must identify consumers with different involvement levels, and commodities with different traceability levels should provide targeted services for consumers and commodities. |
| first_indexed | 2024-03-13T06:47:08Z |
| format | Article |
| id | doaj.art-36a82a93f01c49a59002d2a3f6d3e558 |
| institution | Directory Open Access Journal |
| issn | 2666-7649 |
| language | English |
| last_indexed | 2024-03-13T06:47:08Z |
| publishDate | 2022-12-01 |
| publisher | KeAi Communications Co. Ltd. |
| record_format | Article |
| series | Data Science and Management |
| spelling | doaj.art-36a82a93f01c49a59002d2a3f6d3e5582023-06-08T04:19:56ZengKeAi Communications Co. Ltd.Data Science and Management2666-76492022-12-0154175186Analysis of commodity traceability service effects on the purchase behavior of consumers using an evolutionary game modelJingyang Liu0Shizhong Ai1Rong Du2Cathal M. Brugha3School of Economics and Management, Xidian University, Xi’an, 710126, ChinaSchool of Economics and Management, Xidian University, Xi’an, 710126, China; Corresponding author.School of Economics and Management, Xidian University, Xi’an, 710126, ChinaQuinn School of Business, University College Dublin, Belfield, Dublin 4, IrelandBlockchain-based commodity traceability is an emerging technology developed in recent years; it plays a vital role in monitoring product quality and responding to product safety problems. Considering the perceived value of product traceability for consumers and the cost of using blockchain technology, determining whether merchants adopt blockchain-based commodity traceability technology deserves attention. Based on the information asymmetry between consumers and merchants, this paper establishes a two-party evolutionary game model to understand whether merchants enable the commodity traceability function and whether consumers choose to be involved in the commodity traceability relationship based on the Foote, Cone, and Belding grid theory. The model explores the influence boundary of merchants enabling the commodity traceability function for consumers with different degrees of involvement in purchasing behavior. The results show that traceability cost, consumer involvement, commodity price, and the value-added traceability nature of different commodities affect the evolution results. These results indicate that businesses need to constantly reduce the cost of traceability to improve consumer involvement and the perceived value of commodity traceability. Businesses must identify consumers with different involvement levels, and commodities with different traceability levels should provide targeted services for consumers and commodities.http://www.sciencedirect.com/science/article/pii/S2666764922000339Consumer involvementBlockchain-based commodity traceabilityEvolutionary game |
| spellingShingle | Jingyang Liu Shizhong Ai Rong Du Cathal M. Brugha Analysis of commodity traceability service effects on the purchase behavior of consumers using an evolutionary game model Data Science and Management Consumer involvement Blockchain-based commodity traceability Evolutionary game |
| title | Analysis of commodity traceability service effects on the purchase behavior of consumers using an evolutionary game model |
| title_full | Analysis of commodity traceability service effects on the purchase behavior of consumers using an evolutionary game model |
| title_fullStr | Analysis of commodity traceability service effects on the purchase behavior of consumers using an evolutionary game model |
| title_full_unstemmed | Analysis of commodity traceability service effects on the purchase behavior of consumers using an evolutionary game model |
| title_short | Analysis of commodity traceability service effects on the purchase behavior of consumers using an evolutionary game model |
| title_sort | analysis of commodity traceability service effects on the purchase behavior of consumers using an evolutionary game model |
| topic | Consumer involvement Blockchain-based commodity traceability Evolutionary game |
| url | http://www.sciencedirect.com/science/article/pii/S2666764922000339 |
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