Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers

In the last decade, the new means of communication have determined substantial changes in human behavior and in the way individuals interact with each other. Besides the numerous benefits and opportunities that have arisen throughout the digitalization process, both for individuals as well as for pr...

Full description

Bibliographic Details
Main Authors: Lazar Laura, Pop Mihai-Ionuţ
Format: Article
Language:English
Published: Sciendo 2021-09-01
Series:Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice
Subjects:
Online Access:https://doi.org/10.2478/sues-2021-0014
Description
Summary:In the last decade, the new means of communication have determined substantial changes in human behavior and in the way individuals interact with each other. Besides the numerous benefits and opportunities that have arisen throughout the digitalization process, both for individuals as well as for private companies and state institutions, the widespread use of the Internet has generated vulnerabilities and threats. One of the most consistent concerns related to the new means of communication, especially social media platforms, refers to fake news. In recent years, major events including the 2016 presidential election in the US, Brexit, and the emergence of the COVID-19 pandemic have proven the negative effects of fake news on society.
ISSN:2285-3065