Studying marketing factors affecting the competitiveness of tourism competition in Bac Lieu
Today, destination marketing is considered as a decisive factor in the sustainable development of tourist destinations during the competition and globalization of tourism (UNWTO, 2011). The United Nations World Tourism Organization (UNWTO) said that destination is "a fundamental element of tour...
| Main Authors: | , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-06-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/486 |
| _version_ | 1818647613895868416 |
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| author | Nguyễn Thanh Sang Nguyen Phú Son |
| author_facet | Nguyễn Thanh Sang Nguyen Phú Son |
| author_sort | Nguyễn Thanh Sang |
| collection | DOAJ |
| description | Today, destination marketing is considered as a decisive factor in the sustainable development of tourist destinations during the competition and globalization of tourism (UNWTO, 2011). The United Nations World Tourism Organization (UNWTO) said that destination is "a fundamental element of tourism analysis" (WTO, 2002). Currently many countries, states and cities focus on development in destination marketing as a way to attract tourists. Therefore, destination marketing is considered as a prerequisite for tourism research. This study tested a theoretical model of destination marketing factors affecting the competitiveness between Bac Lieu tourism destinations. The research has shown that three factors that create Bac Lieu tourism destination marketing include tourist demand, product development and branding. |
| first_indexed | 2024-12-17T01:05:19Z |
| format | Article |
| id | doaj.art-36b841a7219442899d93084af8c8fe7a |
| institution | Directory Open Access Journal |
| issn | 2734-9306 2734-9578 |
| language | Vietnamese |
| last_indexed | 2024-12-17T01:05:19Z |
| publishDate | 2020-06-01 |
| publisher | TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH |
| record_format | Article |
| series | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| spelling | doaj.art-36b841a7219442899d93084af8c8fe7a2022-12-21T22:09:16ZvieTẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINHTạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh2734-93062734-95782020-06-0114317619510.46223/HCMCOUJS.econ.vi.14.3.486.2019430Studying marketing factors affecting the competitiveness of tourism competition in Bac LieuNguyễn Thanh Sang0Nguyen Phú Son1Trường Cao đẳng nghề Bạc LiêuTrường Đại học Cần ThơToday, destination marketing is considered as a decisive factor in the sustainable development of tourist destinations during the competition and globalization of tourism (UNWTO, 2011). The United Nations World Tourism Organization (UNWTO) said that destination is "a fundamental element of tourism analysis" (WTO, 2002). Currently many countries, states and cities focus on development in destination marketing as a way to attract tourists. Therefore, destination marketing is considered as a prerequisite for tourism research. This study tested a theoretical model of destination marketing factors affecting the competitiveness between Bac Lieu tourism destinations. The research has shown that three factors that create Bac Lieu tourism destination marketing include tourist demand, product development and branding.https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/486các yếu tố marketing điểm đếncạnh tranh điểm đến du lịchdu lịch bạc liêu |
| spellingShingle | Nguyễn Thanh Sang Nguyen Phú Son Studying marketing factors affecting the competitiveness of tourism competition in Bac Lieu Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh các yếu tố marketing điểm đến cạnh tranh điểm đến du lịch du lịch bạc liêu |
| title | Studying marketing factors affecting the competitiveness of tourism competition in Bac Lieu |
| title_full | Studying marketing factors affecting the competitiveness of tourism competition in Bac Lieu |
| title_fullStr | Studying marketing factors affecting the competitiveness of tourism competition in Bac Lieu |
| title_full_unstemmed | Studying marketing factors affecting the competitiveness of tourism competition in Bac Lieu |
| title_short | Studying marketing factors affecting the competitiveness of tourism competition in Bac Lieu |
| title_sort | studying marketing factors affecting the competitiveness of tourism competition in bac lieu |
| topic | các yếu tố marketing điểm đến cạnh tranh điểm đến du lịch du lịch bạc liêu |
| url | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/486 |
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