Impact of certification on market performance of cocoa industry in OSUN State, Nigeria
This study investigated the effect of certification on the market performance of the cocoa industry using primary data from a cross-sectional survey of 240 cocoa marketers. Considering counterfactual scenarios, this study analyzed the effects of certification on the net marketing margin of cocoa mar...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-01-01
|
| Series: | Social Sciences and Humanities Open |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291123002978 |
| _version_ | 1797374077961240576 |
|---|---|
| author | Taiwo Fausiyat Adesiyan Olufemi Adedotun Yesufu Ayodeji Damilola Kehinde |
| author_facet | Taiwo Fausiyat Adesiyan Olufemi Adedotun Yesufu Ayodeji Damilola Kehinde |
| author_sort | Taiwo Fausiyat Adesiyan |
| collection | DOAJ |
| description | This study investigated the effect of certification on the market performance of the cocoa industry using primary data from a cross-sectional survey of 240 cocoa marketers. Considering counterfactual scenarios, this study analyzed the effects of certification on the net marketing margin of cocoa marketers using the endogenous switching regression model (ESRM) and for the robustness evaluation, inverse-probability-weighted regression adjustment (IPWRA) was utilized. Results showed that about 92% of the cocoa marketers were Licensed Buying Agents (LBAs) then the exporter (7%) and the least were cooperatives with about 3%. The results showed that 28% of the Licensed Buying Agents (LBAs) were certified while 35% of the exporters were certified. Also, the results revealed that 3 different marketing channels were used in the study area. The cost and return analysis revealed that certified marketers are efficient and more productive in their business compared to uncertified marketers. The ESRM treatment impact suggested that the average net marketing margin of certified cocoa marketers is higher than those that were uncertified. The study concluded that certification has helped to improve the marketing of cocoa marketers in the study. |
| first_indexed | 2024-03-08T19:00:40Z |
| format | Article |
| id | doaj.art-36cd12fc8c1c4a8a9f1d5b1f8fd056db |
| institution | Directory Open Access Journal |
| issn | 2590-2911 |
| language | English |
| last_indexed | 2024-03-08T19:00:40Z |
| publishDate | 2023-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Social Sciences and Humanities Open |
| spelling | doaj.art-36cd12fc8c1c4a8a9f1d5b1f8fd056db2023-12-28T05:19:32ZengElsevierSocial Sciences and Humanities Open2590-29112023-01-0181100692Impact of certification on market performance of cocoa industry in OSUN State, NigeriaTaiwo Fausiyat Adesiyan0Olufemi Adedotun Yesufu1Ayodeji Damilola Kehinde2Department of Agricultural Economics, Obafemi Awolowo University, Ile Ife, Osun State, NigeriaDepartment of Agricultural Economics, Obafemi Awolowo University, Ile Ife, Osun State, NigeriaCorresponding author.; Department of Agricultural Economics, Obafemi Awolowo University, Ile Ife, Osun State, NigeriaThis study investigated the effect of certification on the market performance of the cocoa industry using primary data from a cross-sectional survey of 240 cocoa marketers. Considering counterfactual scenarios, this study analyzed the effects of certification on the net marketing margin of cocoa marketers using the endogenous switching regression model (ESRM) and for the robustness evaluation, inverse-probability-weighted regression adjustment (IPWRA) was utilized. Results showed that about 92% of the cocoa marketers were Licensed Buying Agents (LBAs) then the exporter (7%) and the least were cooperatives with about 3%. The results showed that 28% of the Licensed Buying Agents (LBAs) were certified while 35% of the exporters were certified. Also, the results revealed that 3 different marketing channels were used in the study area. The cost and return analysis revealed that certified marketers are efficient and more productive in their business compared to uncertified marketers. The ESRM treatment impact suggested that the average net marketing margin of certified cocoa marketers is higher than those that were uncertified. The study concluded that certification has helped to improve the marketing of cocoa marketers in the study.http://www.sciencedirect.com/science/article/pii/S2590291123002978CocoaMarketersCertificationCost-returnEfficiencyMarketing |
| spellingShingle | Taiwo Fausiyat Adesiyan Olufemi Adedotun Yesufu Ayodeji Damilola Kehinde Impact of certification on market performance of cocoa industry in OSUN State, Nigeria Social Sciences and Humanities Open Cocoa Marketers Certification Cost-return Efficiency Marketing |
| title | Impact of certification on market performance of cocoa industry in OSUN State, Nigeria |
| title_full | Impact of certification on market performance of cocoa industry in OSUN State, Nigeria |
| title_fullStr | Impact of certification on market performance of cocoa industry in OSUN State, Nigeria |
| title_full_unstemmed | Impact of certification on market performance of cocoa industry in OSUN State, Nigeria |
| title_short | Impact of certification on market performance of cocoa industry in OSUN State, Nigeria |
| title_sort | impact of certification on market performance of cocoa industry in osun state nigeria |
| topic | Cocoa Marketers Certification Cost-return Efficiency Marketing |
| url | http://www.sciencedirect.com/science/article/pii/S2590291123002978 |
| work_keys_str_mv | AT taiwofausiyatadesiyan impactofcertificationonmarketperformanceofcocoaindustryinosunstatenigeria AT olufemiadedotunyesufu impactofcertificationonmarketperformanceofcocoaindustryinosunstatenigeria AT ayodejidamilolakehinde impactofcertificationonmarketperformanceofcocoaindustryinosunstatenigeria |