PRACTICAL REALIZATIONS OF A GENERALIZED ADVERTISING CYBERNETIC MODEL
Nowadays, a big number of various math models of advertising exists, however all of them describe only specific effects of advertising influence, thus, considering most modern advertising campaign utilize multiple ad channels for different purposes and are highly integrated, systematic and complex i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Izdevnieciba “Baltija Publishing”
2021-09-01
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| Series: | Three Seas Economic Journal |
| Subjects: | |
| Online Access: | http://baltijapublishing.lv/index.php/threeseas/article/view/1247 |