Awareness of tobacco advertising, promotion and sponsorship in four states: findings from TCP India survey - Wave 1 and Wave 2
Background India's Cigarette and Other Tobacco Products Act (COTPA) of 2003 prescribes a complete ban on all forms of tobacco advertisements, promotions and sponsorships (TAPS) of events by tobacco companies across India. We examined the level of variation and predictors of awareness of TAPS i...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Publishing
2018-03-01
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| Series: | Tobacco Induced Diseases |
| Subjects: | |
| Online Access: | http://www.journalssystem.com/tid/Awareness-of-tobacco-advertising-promotion-and-sponsorship-in-four-states-findings,83793,0,2.html |
| _version_ | 1819048064927662080 |
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| author | Namrata Puntambekar Mangesh Pednekar Keyuri Adhikari Anne C.K Quah Geoffrey T Fong Driezen Pete Prakash C Gupta |
| author_facet | Namrata Puntambekar Mangesh Pednekar Keyuri Adhikari Anne C.K Quah Geoffrey T Fong Driezen Pete Prakash C Gupta |
| author_sort | Namrata Puntambekar |
| collection | DOAJ |
| description | Background
India's
Cigarette and Other Tobacco Products Act (COTPA) of 2003 prescribes a complete
ban on all forms of tobacco advertisements, promotions and sponsorships (TAPS)
of events by tobacco companies across India. We examined the level of variation
and predictors of awareness of TAPS in four Indian states.
Methods
We used data from the International Tobacco Control Policy (TCP) Survey
India from Wave1 (Aug 2010- Dec 2011) and Wave2 (Aug 2012-Dec 2013) consisting
of 10,585 and 10,501 respondents, respectively, surveyed from Madhya Pradesh (MP),
Bihar (BR), Maharashtra (MH) and West Bengal (WB). Bivariate analysis and multivariable
logistic regression was used to investigate associations between
sociodemographic factors, states and TAPS awareness. All analyses were
performed using SPSS V. 20.0
Results
Noticing
tobacco advertisements was highest in MH (78.5%) and lowest in WB (50.1%) in
Wave 1, while in Wave 2, it was highest in MP (83.5%) and lowest in WB (32.6%).
Noticing tobacco promotions and sponsorships was highest in MP (promotions:
35.7%, sponsorships: 14.4%) in Wave 1, while in Wave 2, it was highest in WB
(promotions:15.0%, sponsorships:10.8%). Across waves, education was a predictor
of noticing tobacco advertisements, promotions and sponsorships. In Wave 1, but
not Wave 2, noticing tobacco advertisements (OR:2.11) and promotions (OR:2.02)
was highest among the youngest age group (15-17yrs) compared to corresponding
oldest age group (55yrs+). Noticing advertisements and sponsorships remained
consistent in urban areas across both waves. In Wave 1 tobacco promotions were
observed twice as frequently among rural population as compared urban
population but the association was reversed in Wave 2.
Conclusions
Awareness of tobacco marketing varied across the four states of India to
observe a greater impact of the tobacco control legislation. This study suggests
that even though policies are the same in all states, a coordinated effort is
required to implement the law on TAPS ban consistently. |
| first_indexed | 2024-12-21T11:10:19Z |
| format | Article |
| id | doaj.art-36e7ecb33e154d5cbe56ac0c6369a9e7 |
| institution | Directory Open Access Journal |
| issn | 1617-9625 |
| language | English |
| last_indexed | 2024-12-21T11:10:19Z |
| publishDate | 2018-03-01 |
| publisher | European Publishing |
| record_format | Article |
| series | Tobacco Induced Diseases |
| spelling | doaj.art-36e7ecb33e154d5cbe56ac0c6369a9e72022-12-21T19:06:06ZengEuropean PublishingTobacco Induced Diseases1617-96252018-03-0116110.18332/tid/8379383793Awareness of tobacco advertising, promotion and sponsorship in four states: findings from TCP India survey - Wave 1 and Wave 2Namrata Puntambekar0Mangesh Pednekar1Keyuri Adhikari2Anne C.K Quah3Geoffrey T Fong4Driezen Pete5Prakash C Gupta6Healis - Sekhsaria Institute of Public Health, Research, IndiaHealis - Sekhsaria Institute of Public Health, Research, IndiaHealis - Sekhsaria Institute of Public Health, Research, IndiaUniversity of Waterloo, Psychology, CanadaUniversity of Waterloo, Ontario Institute of Cancer Research, CanadaUniversity of Waterloo, Psychology, CanadaHealis - Sekhsaria Institute of Public Health, Research, IndiaBackground India's Cigarette and Other Tobacco Products Act (COTPA) of 2003 prescribes a complete ban on all forms of tobacco advertisements, promotions and sponsorships (TAPS) of events by tobacco companies across India. We examined the level of variation and predictors of awareness of TAPS in four Indian states. Methods We used data from the International Tobacco Control Policy (TCP) Survey India from Wave1 (Aug 2010- Dec 2011) and Wave2 (Aug 2012-Dec 2013) consisting of 10,585 and 10,501 respondents, respectively, surveyed from Madhya Pradesh (MP), Bihar (BR), Maharashtra (MH) and West Bengal (WB). Bivariate analysis and multivariable logistic regression was used to investigate associations between sociodemographic factors, states and TAPS awareness. All analyses were performed using SPSS V. 20.0 Results Noticing tobacco advertisements was highest in MH (78.5%) and lowest in WB (50.1%) in Wave 1, while in Wave 2, it was highest in MP (83.5%) and lowest in WB (32.6%). Noticing tobacco promotions and sponsorships was highest in MP (promotions: 35.7%, sponsorships: 14.4%) in Wave 1, while in Wave 2, it was highest in WB (promotions:15.0%, sponsorships:10.8%). Across waves, education was a predictor of noticing tobacco advertisements, promotions and sponsorships. In Wave 1, but not Wave 2, noticing tobacco advertisements (OR:2.11) and promotions (OR:2.02) was highest among the youngest age group (15-17yrs) compared to corresponding oldest age group (55yrs+). Noticing advertisements and sponsorships remained consistent in urban areas across both waves. In Wave 1 tobacco promotions were observed twice as frequently among rural population as compared urban population but the association was reversed in Wave 2. Conclusions Awareness of tobacco marketing varied across the four states of India to observe a greater impact of the tobacco control legislation. This study suggests that even though policies are the same in all states, a coordinated effort is required to implement the law on TAPS ban consistently.http://www.journalssystem.com/tid/Awareness-of-tobacco-advertising-promotion-and-sponsorship-in-four-states-findings,83793,0,2.htmlWCTOH |
| spellingShingle | Namrata Puntambekar Mangesh Pednekar Keyuri Adhikari Anne C.K Quah Geoffrey T Fong Driezen Pete Prakash C Gupta Awareness of tobacco advertising, promotion and sponsorship in four states: findings from TCP India survey - Wave 1 and Wave 2 Tobacco Induced Diseases WCTOH |
| title | Awareness of tobacco advertising, promotion and sponsorship in four states: findings from TCP India survey - Wave 1 and Wave 2 |
| title_full | Awareness of tobacco advertising, promotion and sponsorship in four states: findings from TCP India survey - Wave 1 and Wave 2 |
| title_fullStr | Awareness of tobacco advertising, promotion and sponsorship in four states: findings from TCP India survey - Wave 1 and Wave 2 |
| title_full_unstemmed | Awareness of tobacco advertising, promotion and sponsorship in four states: findings from TCP India survey - Wave 1 and Wave 2 |
| title_short | Awareness of tobacco advertising, promotion and sponsorship in four states: findings from TCP India survey - Wave 1 and Wave 2 |
| title_sort | awareness of tobacco advertising promotion and sponsorship in four states findings from tcp india survey wave 1 and wave 2 |
| topic | WCTOH |
| url | http://www.journalssystem.com/tid/Awareness-of-tobacco-advertising-promotion-and-sponsorship-in-four-states-findings,83793,0,2.html |
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