Materialism In The Context Of Luxury Consumers

Materialism In The Context Of Luxury Consumers

In this article, the established objective is to identify the relationship between socio demographic variables and materialism of the construct in the context of luxury consumer segment. To measure materialism used the theoretical model Richins (2004), tested and adapted nationally by Ponchio and Sp...

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Bibliographic Details
Main Authors: Claudia Rosa Acevedo, Jouliana Nohara, Mônica Martins Caparroz, Sandra i Maria Martin
Format: Article
Language:English
Published: Centro Universitário ENIAC 2015-11-01
Series:Revista Eniac Pesquisa
Subjects:
Disposição para o Consumo
Luxo
Marketing
Variáveis Sociodemográficas
Online Access:http://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/275

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