Gender Stereotypes Changes and Changing Gender Role Behaviors: A Theoretical Perspective
Many scholars have used social role theory to examine gender stereotypes and changes in gender stereotypes. However, it falls short of having the same explanatory power as persons who engage in gradual cognitive processes that alter gender stereotypes and gender role behaviors. In this perspective p...
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Format: | Article |
Language: | English |
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Faculty of Commerce & Manangement Studies, University of Kelaniya
2022-12-01
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Series: | Kelaniya Journal of Management |
Subjects: | |
Online Access: | https://kjm.sljol.info/articles/abstract/10.4038/kjm.v11i2.7685/ |
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author | Priyashantha, K.G. De Alwis, A.C Welmilla, I |
author_facet | Priyashantha, K.G. De Alwis, A.C Welmilla, I |
author_sort | Priyashantha, K.G. |
collection | DOAJ |
description | Many scholars have used social role theory to examine gender stereotypes and changes in gender stereotypes. However, it falls short of having the same explanatory power as persons who engage in gradual cognitive processes that alter gender stereotypes and gender role behaviors. In this perspective paper, we argue that the theory of planned behavior can be used to explain the step-by-step cognitive processes of changing gender stereotypes and changing gender role behaviors. It can further be used to examine whether gender stereotypes have changed. The context we selected for this task is. We used two perspectives in this task and examined Sri Lanka as the context for analysis. In the first perspective, we argue that Attitudes, Subjective Norms, and Perceived Behavioral Control influence the Intentions for Changing Gender Role Behaviors. In the second perspective, we argue that Intentions and Facilitative Conditions for Changing Gender Role Behaviors influence the Changing Gender Role Behaviors. Moreover, each perspective provides directions for future research and implications for the theory.
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first_indexed | 2024-04-11T01:04:04Z |
format | Article |
id | doaj.art-36ef6d1bd8d24054b1526521bb92def8 |
institution | Directory Open Access Journal |
issn | 2279-1469 2448-9298 |
language | English |
last_indexed | 2024-04-11T01:04:04Z |
publishDate | 2022-12-01 |
publisher | Faculty of Commerce & Manangement Studies, University of Kelaniya |
record_format | Article |
series | Kelaniya Journal of Management |
spelling | doaj.art-36ef6d1bd8d24054b1526521bb92def82023-01-04T14:07:12ZengFaculty of Commerce & Manangement Studies, University of KelaniyaKelaniya Journal of Management2279-14692448-92982022-12-01112638010.4038/kjm.v11i2.7685Gender Stereotypes Changes and Changing Gender Role Behaviors: A Theoretical PerspectivePriyashantha, K.G.0https://orcid.org/0000-0002-9440-1416De Alwis, A.C1https://orcid.org/0000-0003-2492-9466Welmilla, I2https://orcid.org/0000-0003-1705-0779Department of HRM, Faculty of Management & Finance, University of Ruhuna, Sri LankaDepartment of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri LankaDepartment of Human Resource Management, Faculty of Commerce and Management Studies, University of KelaniyaMany scholars have used social role theory to examine gender stereotypes and changes in gender stereotypes. However, it falls short of having the same explanatory power as persons who engage in gradual cognitive processes that alter gender stereotypes and gender role behaviors. In this perspective paper, we argue that the theory of planned behavior can be used to explain the step-by-step cognitive processes of changing gender stereotypes and changing gender role behaviors. It can further be used to examine whether gender stereotypes have changed. The context we selected for this task is. We used two perspectives in this task and examined Sri Lanka as the context for analysis. In the first perspective, we argue that Attitudes, Subjective Norms, and Perceived Behavioral Control influence the Intentions for Changing Gender Role Behaviors. In the second perspective, we argue that Intentions and Facilitative Conditions for Changing Gender Role Behaviors influence the Changing Gender Role Behaviors. Moreover, each perspective provides directions for future research and implications for the theory. https://kjm.sljol.info/articles/abstract/10.4038/kjm.v11i2.7685/changing gender stereotypeschanging gender role behaviourssocial role theorytheory of planned behaviourperspectives |
spellingShingle | Priyashantha, K.G. De Alwis, A.C Welmilla, I Gender Stereotypes Changes and Changing Gender Role Behaviors: A Theoretical Perspective Kelaniya Journal of Management changing gender stereotypes changing gender role behaviours social role theory theory of planned behaviour perspectives |
title | Gender Stereotypes Changes and Changing Gender Role Behaviors: A Theoretical Perspective |
title_full | Gender Stereotypes Changes and Changing Gender Role Behaviors: A Theoretical Perspective |
title_fullStr | Gender Stereotypes Changes and Changing Gender Role Behaviors: A Theoretical Perspective |
title_full_unstemmed | Gender Stereotypes Changes and Changing Gender Role Behaviors: A Theoretical Perspective |
title_short | Gender Stereotypes Changes and Changing Gender Role Behaviors: A Theoretical Perspective |
title_sort | gender stereotypes changes and changing gender role behaviors a theoretical perspective |
topic | changing gender stereotypes changing gender role behaviours social role theory theory of planned behaviour perspectives |
url | https://kjm.sljol.info/articles/abstract/10.4038/kjm.v11i2.7685/ |
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