Gender Stereotypes Changes and Changing Gender Role Behaviors: A Theoretical Perspective

Many scholars have used social role theory to examine gender stereotypes and changes in gender stereotypes. However, it falls short of having the same explanatory power as persons who engage in gradual cognitive processes that alter gender stereotypes and gender role behaviors. In this perspective p...

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Main Authors: Priyashantha, K.G., De Alwis, A.C, Welmilla, I
Format: Article
Language:English
Published: Faculty of Commerce & Manangement Studies, University of Kelaniya 2022-12-01
Series:Kelaniya Journal of Management
Subjects:
Online Access:https://kjm.sljol.info/articles/abstract/10.4038/kjm.v11i2.7685/
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author Priyashantha, K.G.
De Alwis, A.C
Welmilla, I
author_facet Priyashantha, K.G.
De Alwis, A.C
Welmilla, I
author_sort Priyashantha, K.G.
collection DOAJ
description Many scholars have used social role theory to examine gender stereotypes and changes in gender stereotypes. However, it falls short of having the same explanatory power as persons who engage in gradual cognitive processes that alter gender stereotypes and gender role behaviors. In this perspective paper, we argue that the theory of planned behavior can be used to explain the step-by-step cognitive processes of changing gender stereotypes and changing gender role behaviors. It can further be used to examine whether gender stereotypes have changed. The context we selected for this task is. We used two perspectives in this task and examined Sri Lanka as the context for analysis. In the first perspective, we argue that Attitudes, Subjective Norms, and Perceived Behavioral Control influence the Intentions for Changing Gender Role Behaviors. In the second perspective, we argue that Intentions and Facilitative Conditions for Changing Gender Role Behaviors influence the Changing Gender Role Behaviors. Moreover, each perspective provides directions for future research and implications for the theory.
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spelling doaj.art-36ef6d1bd8d24054b1526521bb92def82023-01-04T14:07:12ZengFaculty of Commerce & Manangement Studies, University of KelaniyaKelaniya Journal of Management2279-14692448-92982022-12-01112638010.4038/kjm.v11i2.7685Gender Stereotypes Changes and Changing Gender Role Behaviors: A Theoretical PerspectivePriyashantha, K.G.0https://orcid.org/0000-0002-9440-1416De Alwis, A.C1https://orcid.org/0000-0003-2492-9466Welmilla, I2https://orcid.org/0000-0003-1705-0779Department of HRM, Faculty of Management & Finance, University of Ruhuna, Sri LankaDepartment of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri LankaDepartment of Human Resource Management, Faculty of Commerce and Management Studies, University of KelaniyaMany scholars have used social role theory to examine gender stereotypes and changes in gender stereotypes. However, it falls short of having the same explanatory power as persons who engage in gradual cognitive processes that alter gender stereotypes and gender role behaviors. In this perspective paper, we argue that the theory of planned behavior can be used to explain the step-by-step cognitive processes of changing gender stereotypes and changing gender role behaviors. It can further be used to examine whether gender stereotypes have changed. The context we selected for this task is. We used two perspectives in this task and examined Sri Lanka as the context for analysis. In the first perspective, we argue that Attitudes, Subjective Norms, and Perceived Behavioral Control influence the Intentions for Changing Gender Role Behaviors. In the second perspective, we argue that Intentions and Facilitative Conditions for Changing Gender Role Behaviors influence the Changing Gender Role Behaviors. Moreover, each perspective provides directions for future research and implications for the theory. https://kjm.sljol.info/articles/abstract/10.4038/kjm.v11i2.7685/changing gender stereotypeschanging gender role behaviourssocial role theorytheory of planned behaviourperspectives
spellingShingle Priyashantha, K.G.
De Alwis, A.C
Welmilla, I
Gender Stereotypes Changes and Changing Gender Role Behaviors: A Theoretical Perspective
Kelaniya Journal of Management
changing gender stereotypes
changing gender role behaviours
social role theory
theory of planned behaviour
perspectives
title Gender Stereotypes Changes and Changing Gender Role Behaviors: A Theoretical Perspective
title_full Gender Stereotypes Changes and Changing Gender Role Behaviors: A Theoretical Perspective
title_fullStr Gender Stereotypes Changes and Changing Gender Role Behaviors: A Theoretical Perspective
title_full_unstemmed Gender Stereotypes Changes and Changing Gender Role Behaviors: A Theoretical Perspective
title_short Gender Stereotypes Changes and Changing Gender Role Behaviors: A Theoretical Perspective
title_sort gender stereotypes changes and changing gender role behaviors a theoretical perspective
topic changing gender stereotypes
changing gender role behaviours
social role theory
theory of planned behaviour
perspectives
url https://kjm.sljol.info/articles/abstract/10.4038/kjm.v11i2.7685/
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AT welmillai genderstereotypeschangesandchanginggenderrolebehaviorsatheoreticalperspective