The sociotechnical walkthrough – a methodological approach for platform studies

The increasing use of platforms and the availability of data are driving the media and communication transformation in society. Platformization, namely “the penetration of infrastructures, economic processes, and governmental frameworks of platforms in different economic sectors and spheres of life”...

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Main Authors: Jasmin Troeger, Annekatrin Bock
Format: Article
Language:deu
Published: Seismo Verlag 2022-06-01
Series:Studies in Communication Sciences
Subjects:
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author Jasmin Troeger
Annekatrin Bock
author_facet Jasmin Troeger
Annekatrin Bock
author_sort Jasmin Troeger
collection DOAJ
description The increasing use of platforms and the availability of data are driving the media and communication transformation in society. Platformization, namely “the penetration of infrastructures, economic processes, and governmental frameworks of platforms in different economic sectors and spheres of life” (Poell, Nieborg, & van Dijck, 2019, p. 5), poses enormous challenges for communication research which deals with data flows, data usage, and the media practices intertwined with platform use. Against the background of the change in digital communication brought about by datafication and platformization, we turn to previous research on platforms and studies applying walkthroughs. We discuss the application of the walkthrough approach at the intersection of science and technology studies (STS) and social semiotic technology research (SST), raising methodological questions for the future study of adaptive learning platforms for illustration. We illustrate the sociotechnical walkthrough as a methodological approach, using our analysis of an adaptive learning platform (Area9) and the associated usage practices. Our analysis features the application of different research personae in order to grasp algorithmic personalization. We conclude with a critical reflection on how the sociotechnical walkthrough approach could fit into a toolkit of traditional and digital methods for future interdisciplinary communications research.
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spelling doaj.art-36f5c837124d40d691632b4d59b78ec42022-12-22T00:23:06ZdeuSeismo VerlagStudies in Communication Sciences1424-48962296-41502022-06-012214352https://doi.org/10.24434/j.scoms.2022.01.3064The sociotechnical walkthrough – a methodological approach for platform studiesJasmin Troeger0https://orcid.org/0000-0002-2112-4796Annekatrin Bock1Leibniz Institute for Educational Media | Georg Eckert InstituteLeibniz Institute for Educational Media | Georg Eckert InstituteThe increasing use of platforms and the availability of data are driving the media and communication transformation in society. Platformization, namely “the penetration of infrastructures, economic processes, and governmental frameworks of platforms in different economic sectors and spheres of life” (Poell, Nieborg, & van Dijck, 2019, p. 5), poses enormous challenges for communication research which deals with data flows, data usage, and the media practices intertwined with platform use. Against the background of the change in digital communication brought about by datafication and platformization, we turn to previous research on platforms and studies applying walkthroughs. We discuss the application of the walkthrough approach at the intersection of science and technology studies (STS) and social semiotic technology research (SST), raising methodological questions for the future study of adaptive learning platforms for illustration. We illustrate the sociotechnical walkthrough as a methodological approach, using our analysis of an adaptive learning platform (Area9) and the associated usage practices. Our analysis features the application of different research personae in order to grasp algorithmic personalization. We conclude with a critical reflection on how the sociotechnical walkthrough approach could fit into a toolkit of traditional and digital methods for future interdisciplinary communications research.dataficationplatformizationwalkthrough approachscience and technology studiessemiotic technology researchfocused ethnographyqualitative online research
spellingShingle Jasmin Troeger
Annekatrin Bock
The sociotechnical walkthrough – a methodological approach for platform studies
Studies in Communication Sciences
datafication
platformization
walkthrough approach
science and technology studies
semiotic technology research
focused ethnography
qualitative online research
title The sociotechnical walkthrough – a methodological approach for platform studies
title_full The sociotechnical walkthrough – a methodological approach for platform studies
title_fullStr The sociotechnical walkthrough – a methodological approach for platform studies
title_full_unstemmed The sociotechnical walkthrough – a methodological approach for platform studies
title_short The sociotechnical walkthrough – a methodological approach for platform studies
title_sort sociotechnical walkthrough a methodological approach for platform studies
topic datafication
platformization
walkthrough approach
science and technology studies
semiotic technology research
focused ethnography
qualitative online research
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