How Does the Design of Consultation Pages Affect Patients’ Perception of Physician Authority and Willingness to Seek Offline Treatment: A Randomized Controlled Trial
This study aimed to assess the impact of the color and font size of a dialogue box on an online physician–patient interaction page on patients’ perceptions of the physician’s authority and their willingness to schedule an offline appointment. A 2 × 2 between-group experiment was conducted to compare...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-07-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/13/7/584 |
| _version_ | 1797590216197799936 |
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| author | Qi Wang Hao Wang Si Wang Wen Zhang |
| author_facet | Qi Wang Hao Wang Si Wang Wen Zhang |
| author_sort | Qi Wang |
| collection | DOAJ |
| description | This study aimed to assess the impact of the color and font size of a dialogue box on an online physician–patient interaction page on patients’ perceptions of the physician’s authority and their willingness to schedule an offline appointment. A 2 × 2 between-group experiment was conducted to compare the effects of two dialogue box colors (gold vs. grey) and two font sizes (large vs. regular) on patients’ perceptions. The results showed that a larger font size had a significant positive impact on patients’ perceptions of the physician’s authority, and the use of a gold-colored dialogue box also had a significant positive effect. A significant interaction was found between the dialogue box color and font size and patients’ perceptions of the physician’s authority. In addition, it was found that positive perceptions of the physician’s authority significantly affected patients’ willingness to schedule offline appointments and played a fully mediating role in the path of page design affecting offline appointment intentions. This study provides evidence that the design elements of a dialogue box—particularly, its color and font size—can influence patients’ perceptions of a physician’s authority and their willingness to schedule an offline appointment. These findings suggest that modifying the page design could improve the effectiveness of physician–patient communication. |
| first_indexed | 2024-03-11T01:18:24Z |
| format | Article |
| id | doaj.art-370ce20d688b4f7e9c23841b14cda26e |
| institution | Directory Open Access Journal |
| issn | 2076-328X |
| language | English |
| last_indexed | 2024-03-11T01:18:24Z |
| publishDate | 2023-07-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Behavioral Sciences |
| spelling | doaj.art-370ce20d688b4f7e9c23841b14cda26e2023-11-18T18:20:15ZengMDPI AGBehavioral Sciences2076-328X2023-07-0113758410.3390/bs13070584How Does the Design of Consultation Pages Affect Patients’ Perception of Physician Authority and Willingness to Seek Offline Treatment: A Randomized Controlled TrialQi Wang0Hao Wang1Si Wang2Wen Zhang3School of Industrial Design, Hubei University of Technology, Wuhan 430068, ChinaSchool of Industrial Design, Hubei University of Technology, Wuhan 430068, ChinaSchool of Humanities, Jianghan University, Wuhan 430056, ChinaSchool of Journalism and Culture Communication, Zhongnan University of Economics and Law, Wuhan 430073, ChinaThis study aimed to assess the impact of the color and font size of a dialogue box on an online physician–patient interaction page on patients’ perceptions of the physician’s authority and their willingness to schedule an offline appointment. A 2 × 2 between-group experiment was conducted to compare the effects of two dialogue box colors (gold vs. grey) and two font sizes (large vs. regular) on patients’ perceptions. The results showed that a larger font size had a significant positive impact on patients’ perceptions of the physician’s authority, and the use of a gold-colored dialogue box also had a significant positive effect. A significant interaction was found between the dialogue box color and font size and patients’ perceptions of the physician’s authority. In addition, it was found that positive perceptions of the physician’s authority significantly affected patients’ willingness to schedule offline appointments and played a fully mediating role in the path of page design affecting offline appointment intentions. This study provides evidence that the design elements of a dialogue box—particularly, its color and font size—can influence patients’ perceptions of a physician’s authority and their willingness to schedule an offline appointment. These findings suggest that modifying the page design could improve the effectiveness of physician–patient communication.https://www.mdpi.com/2076-328X/13/7/584online clinicoffline visitsdialogue boxconsultation page designphysician authorityembodied cognition |
| spellingShingle | Qi Wang Hao Wang Si Wang Wen Zhang How Does the Design of Consultation Pages Affect Patients’ Perception of Physician Authority and Willingness to Seek Offline Treatment: A Randomized Controlled Trial Behavioral Sciences online clinic offline visits dialogue box consultation page design physician authority embodied cognition |
| title | How Does the Design of Consultation Pages Affect Patients’ Perception of Physician Authority and Willingness to Seek Offline Treatment: A Randomized Controlled Trial |
| title_full | How Does the Design of Consultation Pages Affect Patients’ Perception of Physician Authority and Willingness to Seek Offline Treatment: A Randomized Controlled Trial |
| title_fullStr | How Does the Design of Consultation Pages Affect Patients’ Perception of Physician Authority and Willingness to Seek Offline Treatment: A Randomized Controlled Trial |
| title_full_unstemmed | How Does the Design of Consultation Pages Affect Patients’ Perception of Physician Authority and Willingness to Seek Offline Treatment: A Randomized Controlled Trial |
| title_short | How Does the Design of Consultation Pages Affect Patients’ Perception of Physician Authority and Willingness to Seek Offline Treatment: A Randomized Controlled Trial |
| title_sort | how does the design of consultation pages affect patients perception of physician authority and willingness to seek offline treatment a randomized controlled trial |
| topic | online clinic offline visits dialogue box consultation page design physician authority embodied cognition |
| url | https://www.mdpi.com/2076-328X/13/7/584 |
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